Startup Stories: The Young Entrepreneurial Mindset

Biz in a Boxx

Tell us about your entrepreneurial product or service.
Biz in a Boxx teaches kids and teens the fundamentals of entrepreneurship as they start and run their very own businesses.

What inspired you to launch your business idea?
The inspiration to start Biz in a Boxx came from the recession and my then 12-year-old daughter. I saw a lot of talented people lose their jobs and struggle to find new ones. I knew economic highs and lows were cyclical and I wanted to make sure my daughter was well-prepared for all aspects of her future.

I didn’t want my only child to be dependent upon others for her financial stability and that by learning how to start a business at an early age, she would have options in adulthood. I was a young entrepreneur as well so I knew the importance of early exposure and developing an entrepreneurial mindset. I wanted (and still do) more for my daughter and to teach her important life lessons that she just wasn’t going to get in school.

What problem does your business or organization solve?
There aren’t many tools for kids to learn about entrepreneurship and most involve observing possibilities rather than getting out there and practicing entrepreneurship. Also, many programs are dependent upon someone teaching the topic, so you only find programs in schools or educational organizations. Biz in a Boxx is a DIY kit that empowers kids to start businesses at home and without someone micro-managing them. Every kid can now learn how to become an entrepreneur.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
My specific niche is relatively new despite the fact that the US was built by entrepreneurs. Instilling the mindset and getting young kids to participate has largely been ignored. Our educational system is designed to encourage good grades, good colleges and good employment, but reality doesn’t always play out that way. Not every kid wants to become a scientist or engineer and we need the next generation of entrepreneurs to bring new innovations to the marketplace where jobs are created.

It’s challenging trying to convince someone who has no understanding of entrepreneurship to embrace it. We’ve accepted there are plenty of people out there with this mindset. So we find those who “get it”, understand its importance and invite them to share on our bandwagon.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I just joined and look forward to seeing how it all pans out.

Give us an insider tip that relates to your industry or startup story.
Keep knocking on doors. Eventually someone let’s you in with opened arms.

Company: Biz in a Boxx


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