Tips for developing your Facebook content

facebookAre you struggling with developing content for your Facebook business page?

On Facebook, I follow a page called Amazing Things In The World. They have 1.5M followers and the page is less than a year old. The fans follow the page because of the content. What I love about the page is that it takes me to places I never knew existed and the page administrator is charming and engaging. Within three posts, I felt like we were friends.

If you find yourself struggling with shareable content, try this “content creation” exercise. Go on Facebook, Pinterest, and Instagram every night for one week. Spend ten minutes on each site and write down the content you love. In addition to this, set up a Google alert or a Talk Walker alert to search each day for trending topics in your industry. At the end of the week, use this list to develop ideas for content to share through your business page. Create an editorial calendar and choose positions where you can add this kind of content.

On average, 80% of the content on a business Facebook page is content they’ve found and are sharing. Only 20% is original content that deals specifically with the business (or is something they’ve created.) And why not? The internet is loaded with useful content relevant to your business. Your audience just needs you to share it with them. So, with the above exercise, you’ll find content that you’ll share through your channels and you’ll find content that will get your creative juices flowing, so that you can create your own unique content.

mymarketingcafe.com_SEOcontentHere’s an example: This picture, which includes the two most shared things ever (babies and puppies), was shared over 275,000 times. That’s shareable content!

While this picture above might not have anything to do with your business. If you come across something like this, perhaps in a book or online, you can use this in your channels because it is interesting to a broad audience. This page owner simply curated the content, and then shared it with their audience while also giving credit to the author.

Once you find your awesome content, don’t forget to do something with it by including a call-to-action. Tell your audience what to do with your content, whether to share it, like it, or make a comment.

Now, it’s your turn to share. What’s your favorite Facebook page? Even if it’s your own page, brag about it here!

Originally posted at www.mymarketingcafe.com 4/8/13.

33 COMMENTS

  1. 461059 695255Satisfying posting. It would appear that plenty of the stages are depending upon the originality aspect. Its a funny thing about life if you refuse to accept anything but the very best, you quite often get it. by W. Somerset Maugham.. 526985

  2. 191191 908493Spot lets start on this write-up, I seriously believe this wonderful web site requirements a lot more consideration. Ill much more likely once again to read a terrific deal more, numerous thanks that information. 884786

  3. 125633 639151It is perfect time to make some plans for the future and it is time to be pleased. Ive read this post and if I could I wish to suggest you some interesting issues or suggestions. Maybe you could write next articles referring to this post. I want to read even far more issues about it! 6383

  4. 152009 752999Hello. fantastic job. I did not imagine this. This really is a splendid story. Thanks! You produced certain fine points there. I did a search on the topic matter and located the majority of folks will have exactly the same opinion with your blog. 284568

  5. 494647 505500I was suggested this web website by my cousin. Im not positive whether this post is written by him as nobody else know such detailed about my problem. Youre incredible! Thanks! 493858

  6. 122506 385072Aw, it was a really good post. In concept I would like to devote writing such as this furthermore,?C spending time and specific work to produce a great write-up?- nonetheless so what can I say?- I waste time alot and never at all appear to obtain one thing completed. 664435

  7. 669436 961859Thank you for having the time to discuss this subject. I truly appreciate it. Ill stick a link of this entry in my site. 39694

  8. There are actually numerous details like that to take into consideration. That could be a great point to carry up. I supply the ideas above as basic inspiration but clearly there are questions just like the one you carry up where the most important thing can be working in trustworthy good faith. I don?t know if finest practices have emerged round issues like that, but I’m positive that your job is clearly identified as a fair game. Each boys and girls really feel the affect of just a second’s pleasure, for the rest of their lives.

  9. 525678 948982Its almost impossible to locate knowledgeable men and females during this topic, nevertheless you sound like do you know what you are discussing! Thanks 265400

  10. 124468 89970Hello. Neat post. There is an problem along with your internet site in firefox, and you might want to test this The browser may be the market chief and a big part of other folks will miss your wonderful writing because of this difficulty. 703920

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.