Top 10 Website Must-Haves

graphic-design

 

If you’re new in business, surely you are excited about getting your online presence up and running but just as you took calculated steps to ensure that you have all legal requirements in order; business bank account, registering your DBA and/or filing for a tax ID number, planning your website launch needs just as much careful consideration. A website redesign is also a great time to re-evaluate if your online presence is aligned with your brand identity.

Questions to ask yourself:

1. Who is my audience?

Is your company a B2B operation or are you offering your products and services to consumers? Defining who your target audience is will help shape the direction of your design layout but more importantly guides the direction of your marketing approach in your web copy.

2. What is the purpose of my website?

Closely aligned with #1, once you’ve determined who you are marketing to define exactly what you are presenting. Is the goal of your website to be educational, generate sales, e-commerce, or to position your company as subject matter experts in your field?

3. What image do you want your website to convey?

Properly connecting with your core value message will help you construct your brand identity. Your online presence should mirror your brand aesthetic so that you can build your reputation and trust with your target audience.

4. Who are your competitors? What website design elements are attractive to you or prospective clients?

Whereas it is important to design your website to mirror your brand identity, it’s most important to remember that your website exists to service your clients. Make sure it works to their best interest and is easy to navigate.

5. Copywriting

Refer to #3. Once you’ve determined the image and voice of your brand you’ll need to employ a top-notch copywriter to best convey your mission and purpose effectively and succinctly in your website copy.

6. Who will manage and maintain your website?

Will content management be handled by in-house marketing staff or a consulting firm? Who will update and manage your site files, test for security vulnerabilities, and provide IT support? Your brand manager should be intimately familiar with your business and your brand identity to manage your website content.

7. Growth factor.

This is especially important for sites on a budget. Make sure your site is built with growth in mind. Your design layout should allow for additional pages and functionality as needed. Think with the end in mind – where will your business be in 2-5 years?

8. Your database.

If you plan to publish a lot of articles, allow clients to register for seminars, or post a lot of dynamic content on your site, an adequately sized database is necessary. What options do you have with your hosting provider? Have you registered your domain with a hosting company that can adequately supply your website with unlimited data storage?

9. Social media.

In today’s market your business must have a social media presence and one of the best ways to help build your social media audience is to ensure your website is integrated with popular social media networks. If you are choosing a CMS program (WordPress, Joomla, Drupal) to design your website, there are quite a few social media plug-ins available to simplify the process.

10. Search Engine Optimization.

One of the many benefits of using WordPress to build your website is that WordPress is already pretty SEO friendly; however the best way to build good SEO is by sharing quality content on your website. Thanks to Google’s new search algorithm, now more than ever, Content is King but Quality Content Rules. Use your blog to share more than company news, make sure to offer engaging and useful content to your audience as well. The more they read and share, the better your search ranking will get.

This is only a partial list of all the things you should consider when building or redesigning your business website. Next we’ll get into the nitty-gritty aspects of your website design: use of color, text and font, photography and functionality.

What challenges are you having in developing your website? I’m here to help, let’s chat.

Jaszy McAllister is a freelance writer and media consultant. She offers assistance with creating brand identity, marketing, multi-media production, social media management, and web design. Additionally, Jaszy is an actress and avid Latin dancer. When not working, which is rare, she enjoys fresh sushi, good pizza, live music and sci-fi movies. Get social with her on facebook and twitter @MsJaszy.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog

126 COMMENTS

  1. I’m impressed, I have to admit. Genuinely rarely should i encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail about the head. Your idea is outstanding; the problem is an element that insufficient persons are speaking intelligently about. I am delighted we came across this during my look for something with this.

  2. I do enjoy the way you have framed this specific situation and it does indeed give me personally some fodder for thought. However, through just what I have observed, I just wish when the feedback pile on that men and women remain on point and don’t embark on a soap box regarding the news of the day. Yet, thank you for this exceptional point and even though I can not agree with it in totality, I value your point of view.

  3. Hey very cool website!! Man .. Excellent .. Amazing .. I will bookmark your blog and take the feeds also…I’m happy to find a lot of useful info here in the post, we need work out more techniques in this regard, thanks for sharing. . . . . .

  4. I not to mention my guys were digesting the good guidelines located on the blog then all of the sudden I had a terrible suspicion I never thanked the website owner for those secrets. Most of the women came totally glad to read through them and have without a doubt been taking advantage of them. Thanks for getting well considerate and also for making a decision on some high-quality themes most people are really needing to know about. Our sincere apologies for not expressing appreciation to you sooner.

  5. Excellent read, I just passed this onto a colleague who was doing a little research on that. And he just bought me lunch since I found it for him smile Therefore let me rephrase that: Thank you for lunch!

  6. What i don’t understood is actually how you’re not really much more well-liked than you might be now. You are so intelligent. You realize thus considerably relating to this subject, produced me personally consider it from numerous varied angles. Its like men and women aren’t fascinated unless it’s one thing to accomplish with Lady gaga! Your own stuffs nice. Always maintain it up!

  7. Hello, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam responses? If so how do you reduce it, any plugin or anything you can suggest? I get so much lately it’s driving me insane so any help is very much appreciated.

  8. Nice post. I used to be checking constantly this weblog and I’m inspired! Extremely helpful information specially the closing phase :) I maintain such information a lot. I was seeking this particular info for a long time. Thanks and good luck.

  9. Wow, awesome blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is wonderful, as well as the content!

  10. I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to design my own blog and would like to find out where u got this from. appreciate it

  11. I believe that is among the so much important info for me. And i’m happy reading your article. However should statement on few basic things, The site taste is ideal, the articles is in reality nice : D. Good process, cheers

  12. I was wondering if you ever considered changing the structure of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

  13. I’m impressed, I have to say. Really rarely do I encounter a blog that’s each educative and entertaining, and let me tell you, you may have hit the nail on the head. Your thought is outstanding; the difficulty is one thing that not sufficient people are speaking intelligently about. I am very comfortable that I stumbled throughout this in my search for one thing relating to this.

  14. Wonderful website you have here but I was curious if you knew of any message boards that cover the same topics talked about in this article? I’d really like to be a part of community where I can get responses from other experienced people that share the same interest. If you have any recommendations, please let me know. Many thanks!

  15. The root of your writing whilst appearing agreeable in the beginning, did not really settle perfectly with me after some time. Someplace within the sentences you were able to make me a believer but only for a while. I however have a problem with your jumps in assumptions and you would do nicely to help fill in all those gaps. If you actually can accomplish that, I would certainly be impressed.

  16. What’s Happening i’m new to this, I stumbled upon this I have found It absolutely useful and it has helped me out loads. I hope to contribute & help other users like its helped me. Great job.

  17. Thanks , I have recently been searching for information about this topic for a while and yours is the greatest I have found out so far. But, what in regards to the conclusion? Are you positive about the source?

  18. Simply desire to say your article is as astounding. The clearness in your post is simply spectacular and i can assume you’re an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please keep up the enjoyable work.

  19. Pretty component to content. I simply stumbled upon your web site and in accession capital to claim that I get in fact enjoyed account your blog posts. Any way I will be subscribing on your augment and even I success you get admission to persistently quickly.

  20. A further issue is that video gaming became one of the all-time greatest forms of recreation for people spanning various ages. Kids enjoy video games, and adults do, too. Your XBox 360 is amongst the favorite video games systems for individuals that love to have a lot of activities available to them, and also who like to play live with some others all over the world. Many thanks for sharing your ideas.

LEAVE A REPLY

Please enter your comment!
Please enter your name here