Having a strong online presence is essential in today’s digitally driven era. Being active on social media and publishing regular blog posts that represent your voice and brand will help you solidify your place in your industry.
Creating and publishing a blog will take time and discipline however, like anything else, it gets easier with practice. If your business can afford to hire a social media company with content writing experience, it will alleviate stress and help get the ball rolling. Just be mindful that the company your partner with has a clear understanding of your brand and brands’ voice. There are many social media companies out there, so speak to a handful and connect with one that feels right to you.
If you are taking the task on alone, here are some tips for starting and publishing a blog.
WordPress is simple. Be sure to add a custom domain, so it appears like an extension of your website.
Know your competition. Be an expert on what your competition is doing online, stay ahead and be different.
Have a voice! The voice of your blog is the voice of your brand. Be consistent and clear.
Include a least one photo. This allows for better sharing, and if the photos are yours, include your url. Take advantage of the free advertising.
Try short videos. It keep things interesting and it allows people to get to know you better.
Use keywords. Sprinkle keywords throughout your posts to allow for better search engine visibility.
Get social. Blogging makes for easy social sharing, so share it across all your social channels. Short sentences make for good tweets, load up hootsuite and you’ll have tweets for days.
Make it shareworthy. Give your readers a reason to like, tweet and pin your posts, and give them the ability to share through helpful widget add-ons.
If you’re not already blogging for your business in some capacity, I hope this helps inspire you to get started. If you have a question on how to get started, connect today and let’s make it happen.