Two Years Later and We Are A Fully (dis)Functional Business

Title: MySuperFoods Company Caption: SuperKids
Title: MySuperFoods Company
Caption: SuperKids

Two years ago we officially launched a company.  Flash.  Just like that.

In those days, we considered ourselves busy.  Bogged down by big dreams, font selection, and which coffee shop to meet in next, we sketched superhero children in notebooks and weighed the merits of what to name ourselves.  We toggled between recipes, swapping ingredients and sampling at the playground.  We jumped from version 1 through 10 of Granola Bites and I dropped off so many samples to Silvia’s doorman in NYC (sometimes twice a day) that he thought I was a drug dealer.

This is not a joke.

He once called up to her apartment after I came in and said, “Silvia, your FRIEND is here with a package.  Again.”  (long, awkward pause)

Okay, it didn’t help that I was delivering baked goods in unmarked bags, but my delivery truck was a double stroller.  With children in it!  Give me a little credit.

These days, we consider the “busy” of those days rather amusing.  A recollection with the fuzzy warmth of all “good old days”.  Surely it couldn’t have been like this.

These days, we text at 5am and 10pm.  These days, we are actually a small fish in a very big pond.  (But we are in the pond!)  Sure, it feels like we fight the current most days.  But we are in over 120 stores since launching MySuperSnack Granola Bites in September.  One is even in Alaska.  That’s a long swim.

We struggle every day.  How can we shave pennies off of our bottom line?  How can we stand at a trade show and smile while large, multi-billion dollar companies swarm our booth, taking pictures, brochures, and ideas that we’ve developed against the very nature of what their companies do?  How can I calmly explain that although I’m very sorry that it’s 10pm on a Friday night, I really really need you to find that delivery of my packaging before I have to waste 3000 lbs of product coming out of the oven in the morning.

But we succeed every day too.  We are constantly reminded that we are a part of a community changing the kind of food Americans eat.  We happily stumble through the process of getting NON GMO Project verification because even though we source all non-GMO ingredients, we know that there is security in seeing that seal on our product.  We happily participate in an education process that needs to happen in our country before enough people demand information on what is in their food.  We smile slightly because those billion dollar company employees didn’t know we overheard them say, “we don’t have the budget for something like that” when we told them about our quality ingredients.  (and simultaneously shake our heads knowing just how big their budgets are).  We are already working on products 2 and 3.  Our first, full time employee starts TODAY.  We found four amazing i nterns that help us move a needle that gets heavier every day.  And people all over the country are telling us how much they love what we are doing.  That their normally picky eaters have a new snack.

Some people say being 2 is terrible.  But we think it’s pretty great.

57 COMMENTS

  1. Hello there! This post couldn’t be written much better! Reading through this post reminds me of my previous roommate! He constantly kept preaching about this. I most certainly will forward this article to him. Fairly certain he’ll have a very good read. Thanks for sharing!

  2. Thanks for your useful article. One other problem is that mesothelioma cancer is generally a result of the inhalation of dust from mesothelioma, which is a very toxic material. It can be commonly observed among employees in the building industry who’ve long experience of asbestos. It can be caused by living in asbestos covered buildings for an extended time of time, Genetics plays a crucial role, and some consumers are more vulnerable on the risk as compared to others.

  3. Thanks for expressing your ideas. A very important factor is that learners have an option between national student loan and also a private education loan where it truly is easier to choose student loan debt consolidation than through the federal education loan.

  4. naturally like your web site but you have to check the spelling on quite a few of your posts. A number of them are rife with spelling issues and I find it very bothersome to tell the truth nevertheless I’ll definitely come back again.

  5. One more thing that I desire to share here is that, doesn’t matter what you are using free blogging service except if you donít update your webpage on on a regular basis basis then itís no more attraction.

  6. hello there and thank you on your information – I’ve definitely picked up something new from right here. I did on the other hand experience some technical points the use of this website, as I experienced to reload the web site many occasions prior to I may get it to load correctly. I had been considering if your hosting is OK? No longer that I am complaining, however slow loading instances times will often impact your placement in google and can harm your quality rating if ads and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m including this RSS to my email and can look out for a lot extra of your respective exciting content. Make sure you update this once more soon..

  7. When I originally commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now each time a comment is added I receive four emails with the same comment. There has to be an easy method you are able to remove me from that service? Thanks a lot!

  8. Thanks for your post right here. One thing I’d like to say is that often most professional fields consider the Bachelors Degree as the entry level standard for an online diploma. Though Associate College diplomas are a great way to begin, completing your current Bachelors opens up many doors to various employment opportunities, there are numerous internet Bachelor Diploma Programs available through institutions like The University of Phoenix, Intercontinental University Online and Kaplan. Another issue is that many brick and mortar institutions give Online variations of their degree programs but normally for a extensively higher cost than the institutions that specialize in online college degree plans.

  9. I like what you guys are up also. Such clever work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my website :)

  10. Hi there, I do believe your site may be having browser compatibility issues. Whenever I take a look at your blog in Safari, it looks fine however when opening in Internet Explorer, it has some overlapping issues. I merely wanted to provide you with a quick heads up! Apart from that, excellent website!

  11. Greetings from California! I’m bored at work so I decided to check out your website on my iphone during lunch break. I really like the knowledge you present here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, good site!

  12. I have noticed that credit score improvement activity must be conducted with techniques. If not, it’s possible you’ll find yourself destroying your positioning. In order to succeed in fixing your credit score you have to always make sure that from this minute you pay your complete monthly costs promptly in advance of their scheduled date. Really it is significant for the reason that by definitely not accomplishing that, all other actions that you will choose to use to improve your credit rating will not be helpful. Thanks for sharing your thoughts.

  13. I believe that avoiding ready-made foods may be the first step to lose weight. They may taste very good, but ready-made foods currently have very little vitamins and minerals, making you try to eat more just to have enough power to get with the day. For anyone who is constantly feeding on these foods, converting to whole grains and other complex carbohydrates will aid you to have more energy while taking in less. Great blog post.

  14. Thanks for your submission. Another element is that being a photographer entails not only problems in recording award-winning photographs and also hardships in acquiring the best camera suited to your needs and most especially hardships in maintaining the caliber of your camera. That is very true and apparent for those professional photographers that are into capturing a nature’s interesting scenes — the mountains, the actual forests, the actual wild or maybe the seas. Going to these amazing places undoubtedly requires a digicam that can live up to the wild’s nasty surroundings.

  15. Today, while I was at work, my cousin stole my iPad and tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!

  16. Can I just say what a reduction to find somebody who truly knows what theyre talking about on the internet. You positively know methods to deliver a problem to gentle and make it important. More folks need to read this and understand this aspect of the story. I cant believe youre not more common since you definitely have the gift.

  17. Hi there! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be bookmarking and checking back frequently!

  18. Today, with all the fast life-style that everyone leads, credit cards have a huge demand throughout the market. Persons throughout every field are using the credit card and people who are not using the card have made up their minds to apply for 1. Thanks for expressing your ideas on credit cards.

  19. excellent post, very informative. I wonder why the opposite specialists of this sector don’t notice this. You should proceed your writing. I am sure, you have a great readers’ base already!

LEAVE A REPLY

Please enter your comment!
Please enter your name here