Instagram, as well as other social networks, is an excellent place to boost
traffic to your website, and consequently improve your SEO. Since it is
visually oriented platform, Instagram is more suited for businesses that
have interesting products for display. However, more and more business
whose production and/or service have not been visually documented before
have started to use Instagram for promotion.
If you’re still on fence about Instagram, take into account that more than
50 million photos are being uploaded on it every day. Thousands of people
share and discuss photos and generate enormous quantity of traffic. To join
this vivid network means to make your brand visible to numerous potential
customers. Here are some tips on how to promote your brand on Instagram and
how to use Instagram to boost your SEO.
Pay Attention to your Brand Profile
Your profile on Instagram is your main presentation there and the first
impression you will make on most Instagram users. Therefore, it has to
count. Include your brand’s visual identity, such as logo, in your
Instagram profile and provide enough information. Most people won’t visit
your website immediately after they visit your Instagram profile – they
will spend some time getting to know you. If you post engaging and
interesting content, they will eventually want to find out more.
Don’t Forget Hashtags
Hashtags are a great way to ensure your photos are seen by more than just
your immediate followers. In this way, everyone who searches your hashtags
can discover your brand’s profile. This is especially true if you use
hashtags that are trending. But be weary, hashtags must be relevant to the
content you are posting. If you start using unrelated hashtags just because
they are popular and generate traffic, you will start losing followers.
However, you can always adjust your content in order to incorporate some of
the popular hashtags and use the current trends for your promotion.
Many SEO experts advise Instagram users to create their own unique
hashtags. In this way you will be able to easily track your content and its
When it comes to number of hashtags, try not to go overboard. With too many
hashtags you will lose focus, and your content may be displayed to people
who are not interested in your brand. Keep the number of hashtags between 2
The last piece of advice regarding hashtags is to be up-to-date. Since
there is no tool that tracks popular hashtags for each sector, you’ll have
to invest some time and effort into this and find out yourselves. Keep
track on hashtags that are used in your industry and pay attention to any
changes in trends.
Link Your Other Social Media Profiles to Instagram
If you have profiles on other social networks, especially Facebook and
Twitter, don’t forget to link them to your Instagram profile. In this way,
when you post something on Instagram, it will automatically be posted on
Facebook and Twitter, and vice versa. Therefore, traffic generated by your
individual social network profiles can be boosted by other with just one
Create Engaging Events
Instagram is great place to start a photo competition. This is a common
tool used in marketing to rekindle discussion about a topic or a brand. Be
sure to announce competition in advance and use hashtags to ensure the news
about competition disseminates as quickly as possible. Also, make sure
people who want to participate in competition like your profile and use
your hashtags. In this way, they will promote your brand practically for
free. However, you should make this worthwhile. Never organize a
competition if you’re not willing to offer prizes for winners. These can be
your new product or free service (like a free haircut or monthly membership
in your gym). The impact this contest creates will, in most cases, greatly
surpass the value of prizes.
Embed Instagram Content in Your Website
In order to boost your website’s SEO, you should add engagement triggers on
your web page by using content you upload to your Instagram profile. You
can do this when announcing winners for the above mentioned contest. The
likes and shares you get on these photos and videos will directly affect
your SEO. The process is relatively simple:
· Click on the post on your Instagram profile you wish to embed.
· Click the ‘…’ symbol located in the bottom-right corner and choose
· This will display the embed code you need to paste in your website’s
Networking is Important
Try to connect with similar businesses, or at least businesses that are in
some way related to yours. Sometimes the best support comes from your
colleagues across the world. Furthermore, you can organise an initiative
and help the community or support a local NGO. This will generate more
traffic and raise your brand’s awareness. Just make sure to pick the right
As you can see, you can conquer new digital spaces for your brand with
little creativity and time. The most important thing, like with other
social networks, is to keep the profile alive and provide relevant and
Author bio: Sam Cyrus is CEO and co-founder of , an
innovative online marketing agency based in Sydney which is focused on
Digital Marketing. Sam is also a creative writer and his interests are
entrepreneurship, business, online marketing, SEO and social media.
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