Startup Stories: Vincent’s Coffee

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Tell us about your entrepreneurial product or service.
Vincent’s Coffee was started with a very clear aim; to make coffee that tastes fantastic in an honest and ethical way.

We want to be an authentic and transparent brand that consumers can engage with and follow.

At our very core we are a company which stands for something, rather than one that simply pushes a logo.

What inspired you to launch your business idea?
I actually fell in love with incredible coffee and café culture whilst studying in the Netherlands.

Upon returning to the UK, I wanted to recreate this amazing coffee experience and learn more about the industry. To do this, I gained an internship in a coffee roasters for 3 months so that I could really understand the market and method of production.

I was also very passionate about creating an ethical company, especially as the coffee market is so volatile and commoditised. I wanted to make sure I could deliver value to my suppliers and customers alike.

What problem does your business or organization solve?
Established research shows 30% of consumers are concerned with ethical practices of coffee brands.

From the beginning, we have actively involved an ethical specialist to ensure that our coffee is sourced from ethical farms that care about working conditions. We also try and constantly monitor our impact on the environment and are constantly on the lookout for ways to maximise sustainability.

We commit to paying our UK tax bill, unlike many UK coffee brands and we take real care to ensure our UK based staff are looked after.

In all that we do, we endeavour to be honest, ethical and sustainable. This is important because one of our key strategies is to import from Africa which can be a vulnerable part of the world, part of trading there, is the responsibility to trade in an ethical way.

All of our products carry the Bright Ethics logo, an assurance to consumers that they are buying coffee with a conscience.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
I think the hardest thing has been constantly motivating myself every single day, especially when setbacks occur and things don’t go to plan.

A big breakthrough in dealing with his for me came when I realised that I needed to stop looking at the mountain. By this, I mean that I was constantly striving towards a huge ultimate goal which seemed impossible to reach because of it’s enormity.

I now see it as taking steps, as long as I’m walking forwards then I will eventually reach the end. It seems a lot more manageable to wake up and take a small step, rather than comprehend a summit which seems to out of reach.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
The advice offered is invaluable and helps me to keep on taking those small steps!

Give us an insider tip that relates to your industry or startup story.
You need to offer more than just a product, the product, the brand even, needs a voice and it’s own story.

Company: Vincent’s Coffee


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