Startup Stories: Walking Away from a Six Figure Salary

Doing what we do best.

Tell us about your product or service.
We sell “trendy looks ” we put together fashionable pieces to help our customers feel fashionable, current and confident. We truly believe and help our customers learn that you do not need to go out and buy an entirely new wardrobe each fashion season. We promote buying good quality pieces and adding our fun, affordable and on trend accessories to change looks.

What inspired you to launch your business?
I worked with men for 13 years in technical staffing. I was usually the only woman sitting at the weekly staff meetings. I got tired of listening to talk about sports, how awful their wives were and I was ready to do something to help promote and work with other women. I had just moved to Delaware. Most people thinks – Delaware , tax free shopping. To me, it meant big box stores that had no flair, it was very cookie cutter and if it wasn’t sold at The Loft or Target, local ladies were not wearing it. My goal was to help these women stop celebrating looking like everyone else and help them develop their own sens of self.

What problem does your business or organization solve?
Let’ face it, I am not doing brain surgery or saving the world but what I do provide is a way for our customers, usually moms who put their children first. Even if they only have five dollars to spend on themselves we can give them a little sparkle to recharge their spirits.

What has been your biggest challenge and how are you working to overcome it?
My biggest challenge is that I am constantly trying to grow my business but I don’t have the funds to add staff to help me pick up some extra efforts to really move forward so I am sort of stuck where I am in my business. I am adding technology apps to my online sales to help me automate my sales processes and promote my products.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I find that as a mom / entrepreneur it is really hard to get away, plus I am alone a lot. I don’t have a mentor or other women who I know who do what I do. It is nice to check in , do some reading and it really helps to set my head straight and motivate me. It’s nice to see what is going on and what is successful.

Give us an insider tip that relates to your industry.
Sometimes it’s just a matter of packaging and presentation. You can have the most fabulous piece of jewelry or a scarf and if a woman doesn’t know how to wear it or mix it in to what she already owns it will not leave your sales floor.

Company: LuLu’s Accessory Market


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Project Eve is compiling the largest archive of female founders’ startup stories in the world to motivate women to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities.  Please share your Startup Story today. All published content will be syndicated to over 250,000 friends, fans and followers. Project Eve welcomes submissions of original or republished content, stories. For more information, please refer to our Content Submissions Guidelines.


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