Want to Be Successful Next Year? Stop Focusing on Marketing!

I know what you’re thinking. Don’t focus on marketing? Are you crazy? But before you stop reading this article because you think I’m nuts, give me one paragraph to explain.

Sales are the lifeblood of business. To get sales, we obviously need a marketing strategy. Except, many small businesses spend at least 20 hours a week marketing! Even if you work more than 40 hours a week (like many small business owners out there!), that’s a huge chunk of your time spent on one aspect of your business. What about all the other million things you need to do every week?

Get where I’m going with this?

Yes, marketing is essential and important. Yet, running a business is so much more than marketing. You have to find the right balance between management and effective marketing. And if you want next year to be successful, now’s the time to create a better plan.

Set SMART Goals

Saying something like “I want to be more successful” is way too vague. The only way to really be more successful is to understand exactly where you are today. And that means it’s time to get SMART!

If you remember back to Business 101, SMART goals are specific, measurable, attainable, realistic and timely. Let’s say you want to make $10k more next year. Then create a pathway to an extra $10k and map it out like this:

Specific: Make $10k more next year by launching new online course
Measurable: Sell 40 courses at $250 per course
Attainable: My current eCourse sold reasonably well and I have a large email list. That’s attainable with the right plan!
Realistic: Many sell hundreds of thousands in online courses. $10k is reasonable!
Timely: I have 4 months to create the course so I can launch next January. If I devote 10 hours a week to content creation, I’ll have it done in 3 months!

Words don’t mean anything – action matters! So don’t just set a lofty goal but create a real plan to get there.

Become a Management Pro

Management isn’t the sexy topic that marketing is. Think accounting paperwork over slick ad copy. It’s the difference between Mad Men and The Office.

Yet, management is the foundation of your entire business. It’s all your systems and procedures that ensure you get paid on time and file your taxes properly. If you want more success next year, you need to become a management pro this year.

In Save Time and Your Sanity with All-in-One Tools, I shared some awesome tools that can help anyone manage their business better. Along with better marketing programs, try a time-tracking tool like WorkflowMax that easily turns a time sheet into an invoice:

Or you could use an accounting system like Mint that integrates with your tax program:

The idea is to streamline all your boring management responsibilities so you have time to focus on building your business.

Create New Opportunities

There are a million uplifting quotes about creating your own opportunities. Here’s one of my favorites:

Except this is a lot more than a motivational meme. Opportunities rarely create themselves. It’s up to us to make it happen.

In 3 Simple Ways to Promote Your Passion and Business, I explained how you could incorporate important social responsibility issues into your business. But that’s just one opportunity that could lead to success.

Here’re a few more:

  • You can add an upsell option
  • Set up an automatic system to recapture customers that abandoned their shopping cart
  • Partner with other businesses and offer a bundle special
  • Launch new product or upgrade an older, but popular, product
  • Start networking with complementary businesses and share referrals

There are a million ways to create opportunity within your existing business. It’s not easy, but taking the time now to see where you could increase sales gives you the time to put a plan in place to be more successful next year.

Marketing Isn’t Everything

Marketing is obviously incredibly important. But it’s not everything.

Don’t spend half your time on marketing if you ever want to reach your goals. Every aspect of your business contributes to your overall success. From choosing the right mobile phone provider to create the right sales copy that leads to lucrative contracts.

Everything matters!

And if you want to reach your goals from next year, you have to focus on your entire business right now.

 

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  27. En Mecánicas de Precisión Goiuria llevan más de 17 años dedicados al mecanizado de piezas y repuestos de precisión. En Grumeber podemos ofrecerle piezas de calidad que producimos con nuestros centros de mecanizados CNC de alta precisión (3 y 4 ejes). Mecanizado De Precision Y Diseño Industrial Sl se encuentra en la posición 105.797 del Ranking Nacional de Empresas.

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  30. Donde Ch es el coste horario, incluyendo el coste de la mano de obra directa, amortización de instalaciones, mantenimiento, etc; tnp es el tiempo no productivo, que incluye los tiempos de preparación de la máquina (tiempo de fase); top es el tiempo de operación, Cf es el coste de los filos de corte, que es el coste de las plaquitas en caso de utilizar plaquitas intercambiables, el coste de toda la herramienta en el caso de herramientas enterizas; trf es el tiempo de reposición de los filos de corte; tm es el tiempo de maquinado, es decir, el tiempo durante el cual la herramienta está cortando; y T es la duración tiempo de vida de la herramienta.

  31. Realizamos cortes a sus piezas a medida en todos los mecanizados. Más de 30 años al servicio de nuestros clientes, fabricando todo tipo de piezas metálicas y dando servicios integrales en metalúrgica. Desde su inicio trabajamos para ofrecer la máxima calidad en mecanizados de precisión, ya sea bajo plano según muestra.

  32. Esta empresa ha estado dedicada desde sus comienzos al mecanizado de piezas metálicas en tornos automáticos. Mecaviguez S.L. realiza decoletaje de precisión para elaborar piezas en Centros de Torneado y Fresado En este tipo de tornos todo su proceso de trabajo está automatizado, incluso la alimentación de la barra necesaria para cada pieza.

  33. Con un sistema de fijación patentado, estos portaherramientas sientan nuevas bases en tres importantes áreas: precisión, rigidez y flexibilidad en la orientación de la fijación. Contamos con el personal adecuado para ayudar en cada una de estas labores, nos caracterizamos por ser los mejores del mercado de mecanizados y garantizamos la calidad y excelencia en cada una de los servicios solicitados.

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  84. Nadie mejor que el técnico que le está atendiendo conoce tanto la máquina como la instalación, evidentemente si cuando el va no da el fallo poco puede hacer al respecto. En principio para una caldera de pellets bronpi, y sin entrar en más detalles que el instalador podrá conocer mejor que yo podemos aventurarnos a afirmar que lo que a priori parece es un problema de presión del circuito de agua. Hemos de tener en cuenta que para las calderas de pellets las salidas de humos son super importantes, han de ser de acero inoxidable 31 , doble pared y no tener más de 1 metro en horizontal.

  85. En los últimos años el concepto de lo vintage se ha propagado como la espuma. El técnico fue relativamente rápido, pero como no tiene arreglo (es muy caro), es donde empiezan los problemas. Estoy en tu misma situación, en julio suscribí un seguro con la compañia Domestic & General que cubria la reparación inicial y seguro durante un año de todas las reparaciones y susutitución por un lavavajillas por otro de igual valor si no se podia reparar. Con la primera reparación no tuve ningún problema, pero pasados seis meses se vuelve a estropear, lleva casi tres meses reparandose y no se nada más. Una media de dos averías al año, lo ´se, el plasma de LG es una castaña brutal, pero la garantía de General es una mezcla del PP+PSOE+Diarrea de perro sato.

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  87. Contamos con más de 10 años de experiencia dando servicio técnico a cientos de clientes totalmente satisfechos con nuestra eficiencia y garantía. Servicio de reparacion de electrodomesticos Para todo tipo de electrodomésticos y gasodomesticos es recomendable como mínimo una revisión y mantenimiento adecuado cada año. En nuestro taller de reparaciones de electrodomésticos, encontrarás un servicio técnico multimarca, en el que reparamos todo tipo de aparatos electrónicos y electrodomésticos. SAT Oficial Cata, Nodor, Apelson, Svan, Haier, Rommer, Eurotech, Norm, Saivod, Meireles, Emwell, Ecron.

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  89. Utilizamos cookies propias y de terceros para mejorar nuestros Servicios y mostrarle publicidad relacionada con sus preferencias mediante el análisis de sus hábitos de navegación. Las cookies permiten a una página web, entre otras cosas, almacenar y recuperar información sobre los hábitos de navegación de un usuario de su equipo y, dependiendo de la información que contengan y de la forma en que utilice su equipo, pueden utilizarse para reconocer al usuario. Cookies técnicas: estrictamente necesarias para la prestación de determinados servicios solicitados expresamente por el usuario. Si se desactivan estas cookies, no garantizamos que pueda utilizar correctamente nuestros contenidos y servicios. Nuestro servicio técnico dispone de atención telefónica 24 h. para reparaciones de Urgencias y festivos.

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