Want to sell more? Give it away!



A couple of years ago, we got a call from an eager entrepreneur working on marketing plans for her soon-to-open gourmet popcorn shop.  (Sidebar:  Really, could there be a more perfect client for us?)  She wanted to know if we knew of a good vendor for magnets.  I was confused.  Why magnets?  Her rationale was that it was a great way to be memorable – giving attendees something to keep around with the brand name and number on it. I delicately suggested this was an awful idea on many levels.  Instead, I offered another recommendation –Give It Away.

Whether you’re selling popcorn or professional services, sampling applies to you.  Give your would-be customers a chance to experience you and your offering.  Give them a taste of more than simply a description of what you sell.  Let them truly understand how you’re different and why you’re worth the investment.

How this plays out depends on your business.  For popcorn, the give away is obvious – whether at a community festival or in a retail shop, samples are easy and inexpensive.  A little taste will certainly whet many buyers’ appetites.  But giving it away for professional services doesn’t have to be complicated either.  Consider a free 30-minute call that allows you to showcase your smarts and your perspective.  Sure, you could be billing someone else for the time, but the half hour is an investment in future revenue.

When it comes to retail, it can be trickier, but by no means impossible.  Consider partnering with your vendors to offer giveaways that incentivize new customers to come into the store.  Once they’re there, make sure they have the experience you know they’ll come to appreciate as a regular customer.

None of these apply to you?  Consider content – whitepapers, video tutorials or blog posts – to give your prospects an opportunity to understand how you think, why you’re worth it and the value you provide.  Or get creative!  The idea is to provide the opportunity experience YOU.  How that looks is different for every business.

Why should your target market buy from you?  Not just because you say so in your marketing materials.  Give it away, sell more and then watch your sales soar.

This post origionally appeared on Popcorn & Ice Cream’s blog

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. 876106 181163Fascinating point of view. Im curious to believe what type of impact this would have globally? Sometimes individuals get just a little upset with global expansion. Ill be about soon to take a look at your response. 108258

  2. 958430 373709Nice read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch as I found it for him smile Therefore let me rephrase that: Thank you for lunch! 53449

  3. 901689 203976Superb blog here! Also your website loads up quickly! What host are you making use of? Can I get your affiliate link to your host? I wish my site loaded up as speedily as yours lol 468473

  4. There are some attention-grabbing cut-off dates in this article however I don’t know if I see all of them heart to heart. There’s some validity however I will take hold opinion till I look into it further. Good article , thanks and we wish extra! Added to FeedBurner as well


Please enter your comment!
Please enter your name here