Web presence is something none of us can ignore and if you are reading this, COLIBRI knows you agree.
What is Web Presence?
In COLIBRI’s perfect world, web presence is like the presence you bring to your everyday life: your style, spirit, humor, warmth, care & intelligence, but it is your presence expressed on the world wide web.
- Your brand
- Your website
- Anything you create
- Anything you sell
- Anything you say
Another important aspect of web presence is your reputation. Like your offline reputation, it is precious.
It is important to understand the nature of your presence and the impact your presence is having.
One way to measure reach (how many people have direct to the content you publish), engagement (how many people interact with your content) and influence (how many people change as a result of your content) is to join a site like Klout (COLIBRI’s Klout score is 49 — down from a high of 52. Find out more).
An impact analysis goes deeper and examines both quantitative and qualitative aspects (Now is not the time to let your eyes glaze over, by the way!) of your web presence.
Quantitative measures are things you can measure with numbers. For example, your site load speed. It is well known that if a site takes more than two seconds (yes, two!) your bounce rate (the rate at which people leave your site) increases. So, this is an important thing to know.
Qualitative measures are evaluated instead of being measured because they cannot be analyzed with numbers. For example, the look and feel of your site. People who are experienced with branding and design can look at your site and analyze how its look and feel is impacting your web presence.
Web presence impact analysis reports look at both quantitative and qualitative measures and put the information together in one handy place, often with recommendations for improvement.
Take a look at our sites, along with your own, and do a little web presence impact analysis of your own. What inspires you? What jumps out? Let us know in the comments.
Anna is a Contributing Editor at Project Eve as well as a solopreneur and the founder of ANNACOLIBRI, an e-business specializing in values-based marketing, online publishing and web-presence. She knows and loves writing about content marketing (with an emphasis on values-based marketing), web presence, solopreneurship, alternative healthcare, spirituality/yoga, (single) parenting and topics related to older adults. Community building is also an important to her; she is a founding member of the San Francisco Eves. She believes some of her best ideas grow out of offline conversations. If you have story ideas or tips, please e-mail her at: firstname.lastname@example.org. You can also follow her on Twitter at: www.twitter.com/annacolibri