What is Blog Advertising or Sponsoring?

If you are thinking of paying for advertising but are feeling a little clueless about your options and what it’s all about in general – here’s an explanation.

Advertising or Sponsoring on a blog is when you pay a blog author to place your banner (that links to your own blog or shop) on their sidebar.  If a blog is displaying lots of banners they may rotate their banners which means that each time a page is opened or refreshed the banners in the sidebar will change. Sometime blogs may also offer some added extras like social media shout outs and feature articles.


Every blog has different priced packages so look around to gain a good idea of what’s available and what’s going to give you the most value.  No matter what your budget you will find something for you.  Some blogs offer banner swaps for free (like me). Doing a free swap means your banner is placed in their sidebar and in return you place their banner in your sidebar.  Banner swaps are only going to be an option for you if you have your own blog or a shop on your own URL.  If you simply hold a shop on Etsy you are not going to be able to display  banners.

Once you’ve decided on a advertising or sponsorship option, you can  either purchase the ad package on the host blogs Ad/Sponsor page or contact them directly via email to make arrangements.

Most sponsorship/advertising offers are very affordable and much cheaper than advertising with sites like Google Ads, StumbleUpon, and Facebook, so they are well worth a try.  You can advertise on blogs that are a part of the global arts and crafts community and this is a huge plus because it means your customers and/or readers are likely to be reading those blogs too.    Give a couple or blogs a try and then evaluate your success.  Did you meet new people through those blogs? Did your traffic increase? Were you able to meet your goals? If yes, then your can say it’s worth it and do it again.

My advice – Choose blogs you read regularly and set some goals like increasing your readership, gaining new followers, and meeting new people.


Are you thinking of offering Advertising or Sponsorship on your blog?

Anyone can offer ad space. It’s up to you if you think your blog is ready.  Most of the blogs that I see offer ad space have at least 250 followers and this might be a combination of Facebook likers, Twitter followers, Blog Subscribers, regular commenters, etc.  I can’t see how offering sponsorship or advertising would hurt your blog or it’s future prospects in any way no matter what stage you are at with your blog.  To price your ads look around at what others are doing so you can set competitive pricing.  Try and add value when you offer advertising on your site by offering additional promotion in the form of social media callouts etc. Get creative!


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