Influencer marketing – the process of harnessing the power of influential people to spread brand awareness and build trust among consumers – is still new for many marketers. Despite numbers showing that influencer marketing is far more effective than traditional marketing, it hasn’t yet become part of the mainstream. Native advertising is a great way for brands to increase their reach without distracting readers or annoying them with pop-ups.
However, this new method of organic, trust-centric marketing is being embraced by brands and businesses who are willing to venture outside the box and take risks – and those risks are paying off. By placing your brand organically as recommended reading you are reaching readers in an online environment that they enjoy and flock to. As a blogger, influencer networks offer a wonderful opportunity to work with cool brands, get free products and make money doing what you love.
Are All Influencer Networks the Same?
No, not at all. There are some really, really fantastic networks out there. The key is to figure out what the network’s primary goal is before you sign anything permanent.
A few of the benchmarks that make a great network:
- They vet their influencers before adding them to the network and not everyone makes the cut
- They choose the influencers for each campaign on a case-by-case basis and use applications, which forces the bloggers applying to explain why this is a good fit for their blog / website
- They do not have active “recruiting” schemes in place but instead create a personal connection with their bloggers and ask those bloggers for recommendations
- They pay their influencers fairly and do whatever they can to help build and grow a blogger’s reach
- They look for opportunities to create a win-win-win-win (readers/blogger/brand/network)
If the influencer network that you are a part of is actively engaging in recruiting a lot of members and your opportunities are going down, it may be a sign that the network is trying to stay competitive with what the other networks are promising brands: reach vs. quality.
Enter Markerly, a new brand amplification platform advertising to over 300 million people monthly. Markerly manages influencer marketing, custom content creation and distribution of articles as recommended reading on premium publisher sites. The key is premium. Markerly is a full-service managed network with 24/7 blogger support that gives you heat maps of your entire post so you can see what people were clicking on. Bloggers get to work with cool brands like Levi’s, Super Bowl, TruMoo, eMeals etc. Even better they get products to review like wine from companies like Last Bottle Wines and Invino or cool earbuds from Jaybird.
Markerly’s network is open to anybody to join that has over 10,000 page views a month or an average of 3 comments per post. The Company is very focused on quality blog posts and bloggers that have engaged audiences.
You can learn more about Markerly by reading their press.
Here is the direct link to sign up to Markerly’s blogging network.