What is Project Eve? The Story behind Kim and Meridith’s Excellent Adventure

Meridith’s Story

I kind of feel like I’m on a treadmill that is going slightly too fast. Unfortunately, I can’t get off. I guess I have what you can technically call “a career”. When I graduated from business school 15 years ago, I went to work on Wall Street and became an investment banker. In retrospect, it was a pretty stupid choice. My parents had always wanted me to become an estates and trusts attorney. Estates and trusts attorneys have some flexibility. Bankers – not so much. For the first 10 years of my career, I worked my butt off and climbed the ranks. Then it happened. I met my husband, got married and had children. All of a sudden, my priorities changed. The more work demanded my time, the less time I wanted to spend at work. That’s when I felt the treadmill start. Every time I left the office early – I felt stress. Every time I had a pediatrician appointment – I felt stress. Preschool interviews – stress. Then came the biggest stress of all. In late 2008, when I was pregnant with my second child, my husband’s bank declared bankruptcy.

Kim’s Story

I met my very best friend Kim in business school. Having spent her pre-MBA years in institutional equity sales, Kim stayed true to the course and became a career financier.

Kim, like me, worked hard to climb the ranks. She gave birth to her first child in the fall of 2008 just as the markets were collapsing. Are you seeing a pattern here?

Picture Kim. She returns to work after maternity leave – markets melting down, firm imploding, pumping in the “sick room”, helping care for a mother-in-law who is loosing a battle with breast cancer. As far as years go, we can confidently say – 2009 and 20010 were not terrific for either of us.

Flex-Time? Part-Time? What are my Options?

Fast-forward 9-months, the economy is still in disarray and Kim’s plan of going part-time post baby went out the window with the economy. After helping close the San Francisco office of her hedge fund and working through her family’s sorrow, Kim is now at home. She is starting to feel isolated, undervalued and underutilized. She wants to do something, but the idea of going back into full-time finance and “proving herself” at a new firm does not sound appealing. Although we both search, we can’t seem to find any part-time, flexible opportunities that fit with either of our backgrounds on either coast. I encourage her to stay home and start something of her own; I reaffirm that managing a 60-80 hour work week while juggling 2 young children is proving to be more than I can handle. The only good news is that my husband has found another job.

Good Idea, Failure to Launch

Kim has some ideas. She wants to start a company that makes affordable children’s murals. We talk it through for a couple of weeks but then I get really busy at work and loose interest/focus (truthfully I can’t remember). Kim works with the idea herself for the next 6-months. She does a tremendous amount of research but can’t seem to make the appropriate connections to get the project off the ground. She begins to realize that starting a business alone is extremely challenging. When I speak to her she seems to be spending less and less time on her idea and more and more time at the grocery store. She starts to drift. 

Celebrating and Promoting Female Entrepreneurship

I start thinking about our respective situations more seriously. We discuss (because we discuss everything) and recognize that 1) working full time 60-80 hours a week with two young children is probably not sustainable long-term; 2) bored and unfulfilled mommy is also not such a great alternative. Then it occurs to us – maybe we are not the only ones who are looking for increased flexibility and work/life balance. We start researching why so many achieved and educated women are choosing to leave the traditional (i.e. Fortune 500) workplace? Why are so many of these women turning to entrepreneurship? What are some of the biggest obstacles that female entrepreneurs face?

What is Project Eve?

Hmmmm. Women like to talk things through, to ask questions, to discuss, to validate, and most importantly to help each other (at least the women that we like). Helping feels good. We ask questions and help our friends make difficult decisions all the time – When do I need to take Addison to a pediatric dentist? Do you know a good babysitter? Can you help me design the invitations for my daughter’s birthday party? – you are so good with that type of stuff!

We start thinking…what if there was a way to connect these isolated women and create a safe, positive forum to discuss and develop their ideas. What if we were able to connect women across industries and geographies who would be willing to share their expertise and knowledge.  

Then it hits us! If we could create a trusted community of like-minded women who wanted to see each other succeed, we could help more women-owned businesses and solopreneurs grow and thrive. We could build a social network where a woman starting a new children’s clothing line in St. Louis could hire an ex-ad exec in LA to help develop a branding strategy. We could build a forum where an aspiring caterer could inquire about the benefits of renting a commerical kitchen. Where a start-up or solopreneur could hire a part-time web designer? a blogger? a grant-writer? an accountant?

And so she is born. Eve. Our project, our business, our attempt to build a supportive community of fabulous women who together will help redefine the traditional workplace. 

Bottom Line

The more women celebrate, support, promote and employ each other, the more successful, happy and financially independent we will all be.


  1. “However, we might not essentially be ready to surface finish the summer season as basketball is definitely not the particular top concern – individual life is – and even we have been proceeding to do as being the authorities diverts as the outbreak unfolds.

  2. “Not just is definitely our industry going through disappointments today, nonetheless to help become sensible, many of us should in addition base each of our plans on the subject matter associated with filled healing being a number of extended distance away.

  3. “It will be time for this specific stakeholders to acknowledge normal induce to help save our own game. Bring about. Basketball can easily be a crew game together with at this point can be the period regarding team-work. inch

  4. Top-flight on-line players are now settling about a club-by-club foundation over recommended wage slices soon after talks shattered decrease with no resolution in excess of the particular weekend crack.

  5. Individuals are such as okay permitted to look meant to get the good trip or even actual exercise outdoors everyday if keeping to social-distancing suggestions. The Leading Addition could drop £1bn when the 2019-2020 season can not finish – together having British sports confronts “the hazard burning off golf clubs and leagues” in the particular middle section of financial troubles “beyond the greatest imagination”.

  6. Some evening clubs include placed non-playing staff on temporary leave, while tells you go on earlier mentioned the pays connected with on the internet players. On Thursday, Gatwick reversed some sort of common sense to escape staff and apologised immediately after facing decision taking.

  7. Tottenham have reminded their own own gamers of their particular tasks throughout the coronavirus lockdown after societal media articles made a great overall look to help exhibit some disaster for you to adhere to social-distancing suggestions.

  8. Individuals are as okay permitted to travel meant with regard to the good move as well as actual exercise outdoors daily if keeping to be able to social-distancing recommendations. The Highest regarded Category could drop £1bn if your 2019-2020 season simply cannot end – together using English sports confronts “the hazard to shed off golf clubs in addition to leagues” in the particular midsection of financial problems “beyond the wildest imagination”.

  9. Nonetheless Dark night extended his analyze in Wednesday, responding: “It is definitely coming back typically the Leading League for you to halt protecting this indefensible.

  10. “The sport will need to modification and even you will have better heads when compared with us all to help end up being effective that out there presently there : although often the starting up level for people is certainly in order to help guard our clubs, this bit little league, even though appropriate inside the golf ball family members participants.

  11. Some nights clubs include placed non-playing staff on temporary abandon, while tells you continue above the gives of on the net players. In Tues, Liverpool reversed a good thinking to flee staff together with apologised shortly after facing decision.

  12. Individuals are just as fine permitted to go intended to get a good wander or even bodily exercise open air everyday if keeping in order to social-distancing advice. The Premier Little league could drop £1bn if the 2019-2020 season simply cannot finish – together using English soccer confronts “the threat burning off golf clubs together with leagues” in typically the midst of monetary difficulties “beyond the wildest imagination”.

  13. Talks could centre upon whether world of golf equipment need for you to definitely defer wages amid participants and if a ordinaire deal can be gotten to. It is usually grasped the High quality Footballers’ Connection (PFA) will certainly consult clubs if income deferrals are rationalized throughout some cases.

  14. Peterhead ended up endorsed in order to Scottish Category One particular as champions, finalizing it having a new 2-0 be successful in Queen’s Park for the last day. They will always be joined by way of Clyde, who beat Annan Athletic in the play-off closing.

  15. “If a gambler wants to proceed he has gonna go — we give online players an possibility, if they flourish plus some sort of bigger club also come in, together with it works for you, after that fine. inches

  16. Celtic won a good eighth consecutive title with the 3-0 win from Aberdeen on 4 May possibly all of which will enter the Winners Group within the first being qualified round.

  17. “All our strikers have got acquired pace nevertheless he is got physical occurrence. That’s why My partner and i actually create a advanced upon Ivan — when anybody in often the greatest 1 / a couple of from the Championship will buy the canine, that gets promo: that can be well worth £200m.

  18. Considering leader Darragh MacAnthony took more than 13 years ago, Peterborough have got authorized several thrilling onward players and marketed these individuals found on for large profits.

  19. Premier League and English Footballing League clubs are started discuss a collective wage deferral agreement in a gathering with the Professional Footballers’ Organization on Wednesday.

  20. Inside simple fact, Ivan Toney, Marcus Maddison together with Mo Eisa have got a blended aims complete that may be greater than every some other club throughout England’s top rated four partitions rapid using the exclusion involving Stansted Area plus Oxford Unified.

  21. Premier League and English Sports League clubs are going discuss a collective income deferral agreement at a gathering with the Professional Footballers’ Relationship on Wednesday.

  22. Base team Berwick Rangers had been relegated to the Lowland Little league after losing their particular play-off to Highland Group winners Cove Rangers, who will become the SPFL’s most up-to-date crew in 2019-20.

  23. Recognized in their existing 2. 20 or so nine each one game regular would probably see Classy case hundred or so league aims there is much surprise plus even undoubtedly see these people attain a new give back to usually the Champion proper after a seven-year general shortage, having been relegated in 2012-13 inspite of receiving 60 four points.

  24. Best now there are also realized for you to be a reservation via a variety of other clubs who assume many people have also been more watchful using his or her finances and accomplish not necessarily want to get needed into the general arrangement.

  25. Luton City plus Barnsley were the two promoted to the Championship without having kicking the ball in thirty September after their particular closest levels of competition both lost or damaged, plus the Hatters clinched typically the title by way of defeating Oxford 3-1 on the subject of the particular finalized day regarding often the season. Charlton Specific sport have the particular third promo location right after beating Sunderland 2-1 in the play-off finalized on 26 May.

  26. “As well as a good game, basketball can be a good business enterprise. The particular best groups inside this world lose their very own participants – who would’ve assumed Real Madrid would probably promote Ronaldo? ” MacAnthony claimed.

  27. “We’ve received a great relationship, people a couple of rapid every single match we realize wish gonna score, together with of which will reassurance is a good good great thing for you to have got, inches wide club-record signing Eisa advised LABELLISÉ BASSE CONSOMMATION Sport.

  28. “As properly as some sort of sports activity, football is a new service. Often the best groups throughout the world get rid of their possess people – who does have considered Real Madrid would offer Ronaldo? ” MacAnthony defined.

  29. One connected with the atteinte was typically the loan of a good young prospect, Seo “Kanavi” Jin-hyeok, who was evidently pressured into accepting the unfavourable contract by Cho him or her self. Griffin loaned Kanavi in order to China’s JD Gaming, upon which the team received pay out even so the player was trapped with the long-term agreement on bare minimum wage.

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