Reputation Management Firms vs. SEO Companies -What is the Difference?

Reputation Management Firms vs. SEO Companies -What is the Difference?

The activities of a reputation management company do share some similarities with the activities of SEO companies. However, the focus of each type of company is somewhat different.

An SEO company is generally concerned with getting one website—your primary business website—to rank well in Google. If they can get you to number 1 you have a good chance of getting phone calls and making sales, all else being equal. To this end they will spend a lot of time promoting and building that single site. If they are also local SEO specialists they will spend the rest of the time trying to promote your Google+ Local listing.

A reputation management company may certainly do things which would, as a side effect, push your primary website higher in the SERPs. However, a reputation management company is also concerned about how other websites are ranking: websites that are talking about you and your business. Thus, they take a much broader view of your place in the SERPs.

Building a Complete Web Presence

Reputation management requires you to be present all over the web. An SEO is primarily concerned with creating backlinks for your website, but a reputation manager will work on creating entries on other sites such as profiles or news stories which can show up in the search results to create a virtual firewall of positive entries around your company.

Some of these efforts will never promote your primary web page directly. They’ll just contribute to your overall credibility and the strength of your good name.

Removing Negative Content

SEO companies usually aren’t specialists in the art of negative content removal. A defamatory forum post that blasts your company may even be seen as a positive if it includes a link to your site and the forum has a high enough page rank. A SEO specialist is all about building your brand and marketing your business to be sure, but “content removal” just isn’t a big part of that paradigm.

A reputation management company knows what to say and how to say it to get that content taken down if at all possible. This can be very important to preserving the health of your business.

Which Should You Choose?

Having worked for both types of companies I can tell you that it’s not a bad idea to plan on using both of them. They’re simply better at different things. One brands and markets your business, the other handles and prevents crisis. In today’s climate, both functions are necessary to ensure the health and survival of your business.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 350,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. 119355 607740Aw, this was a truly nice post. In concept I wish to put in writing like this furthermore – taking time and actual effort to make an exceptional article even so what can I say I procrastinate alot and not at all appear to get something done. 679455

  2. 240111 409830Hello! I simply would like to give a huge thumbs up for the great information youve here on this post. I might be coming back to your weblog for a lot more soon. 689422

  3. 881969 170636hi and thanks regarding the particular post ive genuinely been searching regarding this kind of info online for sum time these days hence thanks a whole lot 385575

  4. 13813 160668 Youre so cool! I dont suppose Ive read anything like this before. So nice to locate somebody with some original thoughts on this subject. realy thank you for starting this up. this web site is something that is necessary on the internet, someone with just a little originality. useful job for bringing something new towards the internet! 424614

  5. We absolutely love your blog and find nearly all of your post’s
    to be exactly what I’m looking for. Would you offer guest writers to write content for yourself?
    I wouldn’t mind creating a post or elaborating on some of the subjects you
    write concerning here. Again, awesome website!

  6. You really make it seem so easy with your presentation but I find this matter to be actually something that
    I think I would never understand. It seems too complicated and
    very broad for me. I’m looking forward for your next post, I will try to get the hang of it!

  7. Do you have a spam issue on this site; I also am a blogger, and I was
    curious about your situation; many of us have created some nice practices and we are looking to swap
    strategies with other folks, please shoot me an e-mail if interested.

  8. I’m really enjoying the theme/design of your blog.
    Do you ever run into any internet browser compatibility problems?
    A small number of my blog audience have complained about my website not working correctly in Explorer but looks great in Safari.
    Do you have any solutions to help fix this problem?

  9. 447924 426858Id must consult you here. Which is not some thing It is my job to do! I spend time reading an article that may possibly get men and women to think. Also, many thanks for permitting me to comment! 726929

  10. 743008 582994Most beneficial gentleman speeches and toasts are created to enliven supply accolade up towards the wedding couple. Newbie audio system the attention of loud crowds should always take into consideration typically the wonderful norm off presentation, which is their private. best man speaches 741187

  11. 565946 127858Up to now, you demand to term of hire an absolute truck or van and will also be removal equipments to valuable items plus take a look at the new destination. From the long run, which finish up with are couple of issues except anxiety moreover stress and anxiety. removals stockport 514305

  12. 776288 307893Very greatest people messages are meant to charm allow honor toward groom and bride. Newbie speakers in front of excessive locations really should usually our own gold colored dominate in presenting and public speaking, which is to be private interests home. finest man speach 460498

  13. 300583 394352I see your point, and I totally appreciate your write-up. For what its worth I will tell all my buddies about it, quite resourceful. Later. 536356

  14. 60458 253075Hello, Neat post. There is an problem along together with your website in internet explorer, might test thisK IE nonetheless could be the marketplace chief and a big section of individuals will pass over your outstanding writing due to this problem. 836303

  15. 662777 910254Empathetic for your monstrous inspect, in addition Im just seriously very good as an alternative to Zune, and consequently optimism them, together with the really great critical reviews some other players have documented, will let you determine whether it does not take right choice for you. 295297

  16. 540627 874656My brother suggested I would possibly like this blog. He was once entirely right. This submit truly made my day. You cant believe just how so a lot time I had spent for this information! Thank you! 64205


Please enter your comment!
Please enter your name here