What is Tumblr?
WHAT – Tumblr combines different mediums into one userface, allowing users to really portray their brand or personality. It allows users to post videos, images, music, quotes, links, status updates, news feeds, and of course, blogs.
HOW – Tumblr is really easy to use. You join and set up your profile (just like Twitter and Facebook) then you start finding other users that interest you. The more you share and link posts to hashtags, the quicker you get followers. You can like posts, reblog posts and easily share yours and other user’s posts to both Twitter and Facebook.
WHY – People have likened it to WordPress and Bloggr, but I have used both of these blogging mediums and neither come close to the user friendly nature, the relationship building manner, and personality projection that the Tumblr experience allows.
Forbes recently reported that Tumblr sees at least 120000 new blogs daily. That’s access to a big community to build your brand and relationships with.
For its dozens of advantages, it does have some minor disadvantages. It does attract a younger crowd, 50% of the users are under 25. Tumblr is not big on analytics, so its ROI is harder to measure. And Tumblr is yet another social media commitment for you, your business or an employee. But using a Social Media platform such as Hootsuite can reduce your time spent on Social Media as a whole.
- Created in 2007 by David Karp.
- In 2013 Yahoo bought Tumblr for $1.1 billion
- In April 2013 the website received more than 13 billion global page views
- As of October 1, 2013, Tumblr hosts over 139.4 million blogs
- As of October 2013, over 86.1 million posts were created on the site each day
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