What social media channels should my business use? We get this question often and it’s a very valid question. Our answer? It depends. We know, that’s not what you wanted to hear but stay with us and we’ll help you to find the answer within.
Whether you’re running a big business or you are small business owner it can be daunting to think about wading into the unknown social media sphere. Your time is precious and you’re probably wondering how you’ll find time to post, pin and tweet at all. We get it, and if this is you, you should just give us a call or at least follow us on Facebook for tips on how to get started. Shameless plug? Perhaps, but we love what we do. End of not-so-shameless plug.
5 Questions to Ask Yourself
For those of you planning to forage onward into social media alone, here are five important questions to ask yourself to help you choose what social channels your business should be using:
1. What is the goal you want to achieve by using social media?
In order to choose the right social channel, you need to establish why you want to use it for your business at all. Do you want to attract more customers to your store? Do you want to generate business leads? Do you want to make connections with buyers and other trades? Do you want to generate more sales for your on-line business? Is it a promotional tool for sales and specials? Once you know what you hope to accomplish through social media then it will be easier to identify what network is right for your business.
2. Who are my clients and where are they engaging on social media?
This one’s pretty straightforward, especially if your main goal is to further connect with your customers. Talk to your customers, find out where they are spending time on-line and decide if you want to set-up shop there.
3. Am I reaching the audience/client base I want to be?
This is an important question. Are you currently reaching your ideal customer or client base or is there another demographic or market you would like to tap into? Make sure your social media efforts are helping you to connect with the right people to help you advance your business.
4. Who are my perspective clients and what social media platforms are they using?
Similar to question three, it’s vital to always keep prospecting in mind. When considering your social media strategy try to find a sweet spot that allows you to nurture existing customers while also generating new leads and clients. It’s worth noting that when it comes to social media sometimes the best leads come from existing customers sharing your information (just as with traditional word-of-mouth marketing).
5. What social networks are my competitors using?
This is a great way to monitor what other companies in your industry are doing and trying within the social space. That said, remember not all businesses do their social media research before choosing a network so don’t just follow your competition. Answer questions one through four and then see if your competition’s social media choices line up with your overall strategy.
When thinking about social media, the commitment should be for the long haul. It’s unlikely that you’re going to strike gold with your first few posts, pin or tweets. The idea is to drive relationships through consistent small engagements that encourage awareness and eventually bigger interactions, like a sale. Finally, there is no one-size-fits-all social media strategy that you can apply uniformly across every company. Every company is different, so it makes sense that your social media strategy is different too.
We hope these questions help point you in the right direction for determining what social channels are right for you. Take some time this week to consider the questions above, and next week we’ll give you an overview of the top social media networks and you’ll be better position to get the ball rolling. Did you know we’re having a social media promotion this month? You can read more about it here.