What’s a Twitter Party?

twitterDo you know what a Twitter party is?  Have you been to a Twitter party?

A Twitter party is a virtual party, using Twitter.  They are:

  • Usually held in the evening
  • Last between 1-2 hours
  • A great way for people to connect and discuss a topic of choice.

Most Twitter parties have an expert panelist and host to keep the party on topic and engaging.

A specific Hashtag (#) is created for the party and is announced by the host prior to the event. For instance, #techietalk would be a hashtag I would use for a Twitter party about technology and business.

It’s best to use specific tools for Twitter parties – it makes it easier to follow and engage in the conversations.  I recommend using Tweetdeck or Tweetgrid.

Twitter parties are a great way to connect with followers using the power of social media.  People get together for fun, to share their passion and to support one another.  Twitter parties also have some great giveaways (depends on the party).  Large corporations are getting in on using Twitter parties to promote new products and to provide information on existing products.

It is a great way to start a conversation around your brand. A Twitter party can generate thousands of tweets in a short amount of time. They are an excellent way to launch new products or services, start a conversation about your expertise, or get to know an enthusiastic group of new friends.

For more on Twitter parties including etiquette, hosting and promoting check out TweeParties.  This website has lots of great information and they can help you host and promote your own party.

Susan Mershon is an Marketing & Technology Coach, Trainer & Online Business Manager who teaches entrepreneurs and small business owners how to earn money while they sleep.


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