When to Hire Specialists For Your Small Business


Every start-up company needs to hire workers that can juggle various tasks and responsibilities in the beginning stages. But as a new company expands, gains larger profits and increases their customer base, it’s time to hire specialists. As a result, workers wearing different hats will have the opportunity to focus on their own skill sets. Plus, specialists can quickly move a company from start-up to flourishing economically.

So, how can start-ups know when to hire specialists instead of generalists? Here are four revealing clues:
1. One person wears 12 hats

Scenario: In the early states of my company, I did all the marketing. We were bogged down with a host of different projects. We did webinars, email marketing, SEO, PPC, contests and more. Our daily goals and were written on a whiteboard. We were juggling 12 projects and quickly experienced overload. It was time to bring in some specialists.

2. Projects and tasks rarely get finished

Productivity suffers when too many projects are assigned to one person. It’s fun dreaming up 101 creative ways to be a success, but in the end, whose going to implement these wonderful ideas? When projects are 90% almost done and left hanging, it’s time to hire specialists.

3. Results can’t be tracked

One of the most important reasons to hire specialists is so that progress can be measured accurately. I believe that the only thing worst than not knowing your exact progress, is not knowing whether there was any progress at all. How can companies evaluate their email campaigns? How does a company know if their features are effective, and if anyone uses those features?

The problem with companies made up of generalists is that generalists, move from one project to the next and don’t have the time to evaluate outcomes. Then, without any clues about a project’s is a success or failure, they begin working on the next ” big idea ” If you have a team of generalists, stop for a moment, take a tally of you’re companies campaigns. How may of those campaigns are monitored?. When start-ups hire specialists, someone owns, and monitors projects from beginning to end. Solid data can be tweaked and improved for more favorable results,

4. Your CEO does customer service

A CEO that still answers a fair share of support requests is a waste of their skills and time. Yes, a small team may be in place in the beginning where everyone has to attend to phones, ship orders, and deal with customer service. But, there comes a time when the visionaries need to focus, plan strategies, and guide the team. Fred Wilson, a famous venture capitalist once wrote a post on the role of the CEO. Here’s a quote from that post:

“A CEO does only three things. Sets the overall vision and strategy of the company and communicates it to all stakeholders. Recruits, hires, and retains the very best talent for the company. Makes sure there is always enough cash in the bank.”

CEOs and management teams are the skilled leaders of any organization. They need to fulfill their leadership roles. If they are caught-up in mundane tasks, a company suffers in the long run.

If you have questions about hiring generalists vs. specialists or are ready to switch over to hiring specialists, contact BusySuperVA today.

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