You know the old saying “never leave money on the table.” It holds true, and is very much applicable to the community of women looking for money to start or grow their business. The challenge is knowing how to obtain the money. Unfortunately, the majority of women entrepreneurs rely heavily on personal savings to support their business, which from the onset puts women at a disadvantage of starting out with lower amounts of startup capital. Research on women’s access to capital suggests there is a direct correlation between access to capital and revenue generation. Data from the National Women’s Business Council (NWBC) also shows that male-owned businesses have twice as much capital at the start than women-owned businesses which could explain why male-owned businesses generally generate higher revenues than female-owned businesses. Bottom line is this: knowing who to ask, when to ask and where to go is key to securing funds to support your business.
Without a doubt getting more capital in the hands of women entrepreneurs will contribute to greater revenue generation and sustainability for women-owned businesses. The NWBC is committed to helping women find these resources and secure the money they need. In that vein, the NWBC recently highlighted funding opportunities specifically available for women entrepreneurs, including: Plum Valley, a crowdfunding platform; Golden Seeds, an angel investing network; and Kabbage, an alternative credit scorer for online lending; all which accept submissions on a rolling basis.
Another great opportunity on the horizon is the SBA Growth Accelerator Fund. In the coming months, a total of $2.5 million dollars will be awarded to 50 accelerators (and other entrepreneurial ecosystem models, including incubators, co-working startup communities, shared tinker-spaces and more). The SBA Growth Accelerator Fund intends to provide supplemental and critical funding to applicants that fill underrepresented gaps, with priority given to accelerators which are run by and support women. The deadline is August 2nd and women are strongly encouraged to apply. This is a tremendous and well-intended opportunity for women entrepreneurs. Knowing when and where to secure funding inevitably yields more, high quality, and successful women startups. Like the old advice “never leave money on the table.”
Krystal Glass is the Director of Communications for the National Women’s Business Council where she advocates for economic gains for women entrepreneurs.
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