Wordsmith Wisdom

Wordsmith Wisdom

What is “A branch of knowledge or study, especially one concerned with establishing and systematizing facts, principles and methods, as by experiments and hypotheses derived from observation and experimentation carried on in order to determine the nature or principles of what is being studied”? Science. Wordsmith wisdom yes or no?

How about this one? A small gravity railroad, especially in an amusement park, having a train with open cars that moves along a high, sharply winding trestle built with steep inclines that produce sudden, speedy plunges for thrill-seeking passengers. Easy, but fun, it’s a roller coaster. Wordsmith wisdom yes or no?

The other day, I was talking with a client while going through the drive-thru of a local smoothie place. I ordered what I thought would be a refreshing mid-day snack, but what came through that window was a veritable trough of coconut, pineapple and protein booster on ice. Had I been focused on my transaction, I would have ordered a smoothie half the size, which would have been just as satisfying and easier to digest – for me and my wallet.

Similarly, if you try to stuff readers with complex verbosity and lengthy details on something they aren’t familiar with, they might not be able to consume all of it. Nor will they want to. If you can get your point across in 10 words, great. But, saying it in five is even better. You’ll find that you can often say more using fewer words.

I liken this to my business and how we craft experiences with words every day. A shorter point makes for a more powerful idea. Choosing the right words for the right situation at the right time is nothing short of fascinating. By being selective in writing and choosing language that effectively conveys our clients’ ideas, we give clarity to the message without weighing it down.

Sometimes we have to remind our clients that brevity is good. You don’t have to unload everything you have in your mind all at once. To engage readers, develop something short, concise and smart. Then, have them reach out for more.

Lisa Tilt is Founder and President of Full Tilt Consulting (www.FullTiltConsulting.com), a national brand development and strategy firm. Contact her at lisa(at)fulltiltconsulting(dot)com.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 350,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. 987264 290507 An fascinating discussion is worth comment. I believe that you should write more on this subject, it might not be a taboo topic but normally people are not enough to speak on such topics. Towards the next. Cheers 639226

  2. I have learn a few good stuff here. Definitely price bookmarking for revisiting. I wonder how so much effort you put to create this sort of magnificent informative web site.

  3. 825045 717215Id should consult you here. Which is not some thing Its my job to do! I spend time reading an write-up that might get folks to believe. Also, numerous thanks for permitting me to comment! 432810

  4. 558015 997395This really is the fitting weblog for anybody who desires to locate out about this topic. You notice a lot its nearly onerous to argue with you (not that I truly would wantHaHa). You undoubtedly put a brand new spin on a subject thats been written about for years. Good stuff, just wonderful! 338772

  5. 610201 127466Thanks for the auspicious writeup. It actually used to be a leisure account it. Glance complicated to far more delivered agreeable from you! However, how can we be in contact? 584401

  6. 625421 221325Hey there, I feel your weblog may possibly be having browser compatibility issues. When I look at your web site in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, superb blog! 403394

  7. You could definitely see your enthusiasm in the work you write. The world hopes for more passionate writers like you who are not afraid to say how they believe. Always follow your heart.

  8. We’re a bunch of volunteers and starting a new scheme in our community. Your web site provided us with helpful information to paintings on. You’ve performed a formidable process and our whole neighborhood will be thankful to you.

  9. I am glad for writing to let you know what a wonderful experience my cousin’s girl obtained going through yuor web blog. She learned numerous issues, not to mention what it is like to have a great helping spirit to have many others effortlessly learn about specified hard to do topics. You undoubtedly surpassed our expected results. Many thanks for providing such important, healthy, educational not to mention cool tips on that topic to Tanya.

  10. 78974 25164This post contains great original thinking. The informational content here proves that things arent so black and white. I feel smarter from just reading this. 929873

  11. 72092 917737Aw, this was an exceptionally good post. In concept I would like to location in writing such as this moreover – spending time and actual effort to create a exceptional article but so what can I say I procrastinate alot by means of no indicates find a strategy to go completed. 888972

  12. 966237 76272So may be the green tea i buy in cans the same as the regular tea youd buy to put within your morning cup? Ive been told is just normal green tea made to be cooler, but does it have any affect as far as not speeding up your metabolism as fast as normal hot green tea? 961972

  13. 117830 121426We dont trust this wonderful submit. Nevertheless, I saw it gazed for Digg along with Ive determined you could be appropriate so i ended up being imagining within the completely wrong way. Persist with writing top quality stuff along these lines. 874876

  14. 607166 515802Oh my goodness! an incredible post dude. Thank you Nonetheless Im experiencing challenge with ur rss . Don know why Unable to subscribe to it. Is there anyone obtaining related rss drawback? Anybody who knows kindly respond. Thnkx 103646

  15. 37226 35604Youre so cool! I dont suppose Ive learn something like this before. So good to search out any person with some unique thoughts on this topic. realy thank you for starting this up. this web site is 1 thing thats necessary on the net, someone with a bit of originality. helpful job for bringing something new to the internet! 410442


Please enter your comment!
Please enter your name here