The 6 C(s) of Effective Brand Strategy

Effective Brand Strategy
Effective Brand Strategy

The 6 C(s) of Effective Brand Strategy

Effective branding is vitally important to all businesses, regardless of size. That said, larger businesses tend to have a distinct advantage when it comes to affording high-priced consultants who specialize in the conceptualization and execution of branding campaigns. This by no means says that a small business with a small budget cannot promote its brand in exciting and successful ways. One important (and easy and inexpensive) way is via the business’ own website.

The American Marketing Association (AMA) defines a brand as “a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Branding is more than simply a look, however. It’s your way of doing business. It’s your philosophy. It’s what you communicate. By keeping this in mind as you build your business’ website, you can create a perceived value of your goods or services that go well beyond their actual monetary value.

Remember The 6 Cs of Effective Brand Strategy:

Color Scheme – When creating your brand, which will appear throughout your website, do not underestimate the importance of the colors used. Think about the type of product or service you are promoting. Consider the group(s) you are trying to reach. Would vivid colors be more suitable than quiet pastels? Would red simply not convey the personality of your company as well as a more serene blue? It may serve you well to research a bit to learn what kinds of colors appeal to (or repel) people who are seeking the kinds of goods or services that you offer.
Class – Your site must have a professional look and not be laden with cheap clip art. Your logo is the identifying mark of your business. It is what people will associate with you as soon as they see it. You do not want it to be lost in a sea of shabby and unnecessary graphics.
Clarity – A well-branded site is clean and airy. The design is simple and lends itself to easy navigation. While color scheme is an important and personal choice in branding, a successful site will avoid heavy, dark backgrounds and excessively distracting elements such as flashy graphics, which are slow loading and often repellant to visitors.
Content – This refers to not only what it is you offer, but also the way in which you offer it. Your website content needs to “speak” with your brand’s “voice”.” Defining this tone requires an understanding of whom you are reaching and what you wish to convey. Will your tone be businesslike? Friendly? Humorous? Comforting? If you have several writers creating your content, you must take great care to ensure that they are all on the same “tonal branding page” so visitors will have experiences that are consistent with your brand. This also applies to your social media postings.
Communications – When current or potential customers email your business, do the responses look as though they were knocked off from someone’s laptop, or are they consistent with your brand? The color schemes, headers, logo, etc. that appear on your website should also be in your communications to your customers. Don’t overlook this important touch.
Consistency – This is key. Consistency is what ensures that your brand makes an impact of credibility. Your brand needs to be consistent throughout your entire website. Your particular color scheme, vocal tone, logo, and slogan (if applicable) need to be found on every page of your site. Even keeping your website URL consistent with your name in social media sites promotes your brand.

Instant recognition of your brand is your goal. In a world where so much business is done online, establishing your brand and keeping it consistent on your website is crucial. Is your brand making a statement of consistency and credibility? The web designers at GTech Designs offer a free strategy session that can help you to pinpoint how your website can effectively advance your company’s brand. Take the step today and make your branding outstanding!

This post is from Bola Olonisakin, Creative Head & Online Strategist at GTechDesigns LLC. Bola specializes in web design and development techniques, standards and methodology. She works to enable organizations to grow their web strategy and increase the visibility of their websites. If you’re interested in improving your web presence, feel free to contact her at [email protected], or @gtechdesigns on Twitter. This post was originally posted at www.gtechdesigns.com.

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  40. Un trabajo bien realizado quiere decir un cliente contento por lo que nos esforzamos mucho para ser su Servicio Técnico Bosch Madrid más cercano y económico que nunca. En Reparación y sustitución de piezas de cualquier tipo de frigorífico, nevera congelador. Con lo cual el tecnico me puede elegir el que le parezca para cobrar sin hacer nada.

  41. El sistema de aspirado de los extractores Samsung y campanas Samsung es más silencioso y se desmontan todos los filtros para facilitar la limpieza. Los electrodomésticos como secadoras Samsung secan todo tipo de prendas ya que hay una gran variedad de programas tanto para ropa normal y delicada. Nuestros tecnicos profesionales están altamente cualificados, tienen probada experiencia y son expertos en la reparacion e instalacion de Frigorificos White-Westinghouse.

  42. Reparaciones Servicio Técnico en Toda La costa Del Sol dedicada a la Reparación de Electrodomésticos y mantenimiento e instalación de aires acondicionados, calderas, termos eléctricos, calentadores, frigoríficos, hornos, lavavajillas, lavadoras, secadoras, vitrocerámica, campanas y muchos otros Electrodomésticos, contáctenos y tendrá una muy buena solución a su problema.

  43. Puntuales: por que nuestro tiempo es importante y suponemos que el suyo tambien lo es, por tanto nos tomamos en serio las horas concertadas para las visitas una reparación de electrodomésticos en Madrid puntual y responsable. Uno de nuestros técnicos realizara su reparación el mismo día de su llamada sin Recargo a Lg uno en el precio y siempre facilitamos Garantías de 3 meses por escrito en todas y cada una de nuestras reparaciones. Contamos con más de 20 años de experiencia en la reparacion de toda clase de electrodomésticos, ofrecemos a nuestros clientes atención inmediata como servicio técnico de electrodomésticos Bosch en Madrid.

  44. Ofrecemos servicio técnico Bosch Madrid Madrid, somos empresa de reparación de electrodomésticos que damos servicio de reparación de electrodomésticos Bosch en Madrid y todas las poblaciones cercanas. Nosotros somos servicio técnico de lavadoras Edesa, estamos listos para la reparación de sus electrodomésticos en Villaverde Alto y alrededores el mismo día de la solicitud.

  45. Entrevista con Raquel Tenias, detenidas el 22M en Madrid tras la manifestación de las Marchas por la Dignidad. ECO Climatización es una empresa que busca diferenciarse por su estructura y normativa técnica eficiente y por ello pensamos, ejecutamos y competimos con memorias de cálculo, software de cálculos térmicos reglamentados. Instaladores profesionales cualificados en instalaciones de aire acondicionado, unidades split, bombas de calor, zonificación, cortinas de aire tratamiento del aire en tu provincia. Bilunker es una empresa afincada en Madrid dedicada al sector del frío industrial y comercial desde el año 2.000.

  46. Anualmente recoge eventos tan importantes como la Cibeles Madrid Fashion Week, el mercadillo El Rastro la Feria del Libro de Madrid. Se trata de una ciudad muy grande, lo que hace que sea importante valorar las diferentes opciones de hoteles en Madrid existentes antes de decantarse por una de ellas, puesto que no todas ofrecen la misma buena relación entre calidad y precio. Somos Frío Jerez, S.L., una empresa especializada en la venta de aire acondicionado.

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  48. Varias empresas y servicios técnicos denunciaron estas prácticas que perjudicaban gravemente a otras empresas, ya que las reparaciones que se efectúan a través de las empresas captadoras no ofrecen al usuario las menores garantías de fiabilidad,” contratan y rescinden contratos habitualmente con técnicos por toda España. En caso que no aparezca consulte nuestro servicio de atención al cliente para obtener más información.

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  52. Entonces enviamos la placa a un amigo del técnico que nos comentó que el fallo podría ser de los revés que se ven en la foto anterior. Las cookies son unos archivos que se instalan en el equipo desde el que se accede a nuestra web con las finalidades que se describen en esta página. Esta aplicación ha sido desarrollada por Google, que nos presta el servicio de análisis de la audiencia de nuestra página.

  53. Si deseas conocer en qué comercios puedes adquirir tus electrodomésticos Siemens, utiliza el buscador disponible en la web, el cual te mostrará según la zona que indiques los establecimientos que comercializan esta marca alemana. Los capacitores son dispositivos para almacenar electrones; son usados para incrementar el torque de arranque y factor de potencia de los motores eléctricos (Mf / mfd / microfaradios). Los capacitores de arranque están diseñados únicamente para un servicio intermitente: típicamente para no más de 20 arranques por hora (ciclo de 3 minutos) con cada periodo de arranque sin exceder de 3 segundos. Los capacitores de trabajo, a diferencia del de arranque, están diseñado para un servicio continuo.

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  56. La reparacion electrodomesticos en Madrid se realizara en el domicilio del solicitante del servicio, realizando previamente un presupuesto de la reparacion, asistencia técnica tienen una garantia de 3 meses. Estamos presentes con nuestro servicio técnico de lavadoras, servicio técnico de lavavajillas, servicio técnico de cocinas y hornos, servicio tecnico de termos, disponemos de técnicos con los conocimientos y habilidades técnicas para poder reparar en los barrios de Madrid.

  57. En el caso de que la reparación se haya demorado de las 48 h y siempre que se cumplan una serie de condiciones, podrás solicitar el año de garantía adicional del electrodoméstico contactando con el Centro de Atención al Usuario: 118 821. Contacta con el servicio de asistencia técnica de Siemens a través de uno de los siguientes numeros de telefono: 118 821 / 97 305 714. Electrodomésticos: además tienes la posibilidad de ampliar la garantía de 2 años de tu electrodoméstico a 5 e incluso a 10 años.

  58. La protesta -la octava de estas características en democracia- ha arrancado sin incidentes graves, aunque tres integrantes de piquetes han sido detenidos en Madrid en torno a las dos de la madrugada por causar daños en establecimientos del centro de la ciudad, informa F. Javier Barroso, y una sindicalista ha resultado herida con un arma blanca en la cara.

  59. 82. Pieza especial mecanizada por decoletaje en acero © Kuzu, S.L. 19. Racor mecanizado por decoletaje en acero © Kuzu, S.L. El decoletaje se lleva a cabo en tornos automáticos Los tornos automáticos pueden ser controlados por levas , más recientemente, por control numérico (CNC).

  60. La empresa no podrá en ningún caso acogerse a la inaplicación del presente convenio mediante el procedimiento al que se refiere el art. Desde su fundación en el año 2000, Mecanizados Moan desempeña con entusiasmo y profesionalidad, pilares fundamentales de esta Sociedad, soluciones para el sector de la industria en la fabricación y reparación de piezas de maquinaria industrial.

  61. DECORDAL e INDUSTRIAL TS son empresas con más de 35 años de experiencia en el sector del decoletaje y micro-decoletaje de precisión, y concentrados en la pequeña y mediana serie. Se lleva a cabo en tornos automáticos que tradicionalmente se han controlado por levas aunque en la actualidad se realiza por control numérico (CNC). Como cereza del pastel, todas las piezas son de una altísima calidad. Es aquí donde es primordial usar piezas de calidad de acuerdo a los estándares de fabricación más exigentes y cumpliendo siempre la normativa, en nuestro caso, de la Unión Europea, en un marco que es muy estricto.

  62. Los mecanizados CNC en Sevilla se ajustan a las habilidades de los trabajadores modernos. En la producción de muebles de la empresa Riedinger se han utilizado tanto una chapadora de cantos AURIGA 1308XL, como un centro de mecanizado CNC de 5 ejes PRO-MASTER 7225.

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  79. El Parlamento creó una comisión de investigación sobre las actividades del SREL con 13 diputados que han descubierto estupefactos en estos cuatro meses escuchas ilegales, topos, archivos desconocidos, intentos de enriquecimiento y un alud de irregularidades que amenazan con dinamitar este servicio secreto creado en 19 0. La parte central de nuestra investigación es determinar cuántos electrones libres había en el servicio”, dice François Bausch, uno de los parlamentarios del grupo Verde que ha metido la nariz en las alcantarillas del servicio secreto. El servicio mejorará después de esta crisis”, augura una fuente oficial del SREL.

  80. Estas mismas fuentes preven que serán en torno a 4.000 personas de CCOO y 2.000 de UGT las que a lo largo de la jornada tratarán que la huelga sea un éxito, especialmente en las primeras horas coincidiendo con el inicio del funcionamiento de los transportes la apertura de los comercios. La sesión de control de este jueves se ha desarrollado sin la presencia del presidente del Gobierno, Mariano Rajoy, que está volviendo a España después del viaje oficial que ha realizado a Seúl. El segundo gran episodio que demostró la falta de firmeza fue el pensionazo: cuatro meses después de la huelga general del 29 de septiembre, dispusieron, junto al gobierno, que tendremos que trabajar dos años más para cobrar una pensión más exigua.

  81. First true: any 40mm cushion molded situation manufactured in stainless. along with a size that many individuals would certainly grow to be ‘reasonable’ currently.

  82. Your good knowledge plus kindness in using just about all the pieces were very beneficial. I don’t know precisely what I might have done in case I had not came across such a step just like this.

  83. Esa es nuestra aspiración, si ella, en el transcurso de esa formación decide venirse para acá yo pienso que es como la realización del sueño de uno, que tu tienes el hijo aquí en la guerrilla, lo ves crecer con todas las dificultades, les das elementos de análisis y luego esos elementos de análisis le sirven a ella, para tomar la decisión de ingresar.

  84. Importante empresa de alimentos requiere aprendices del SENA de instituciones avaladas de especialidades como asistencia administrativa, contabilidad y finanzas, recursos humanos, mesa y bar, procesamiento de alimentos, cocina afines. Se solicita URGENTE aprendiz SENA (técnico tecnólogo) en nomina, con experiencia en el manejo de temas de seguridad social y otros, relacionados con el área. Se realiza contrato por prestación de servicios con pagos acordes a la entrega de los productos y compromisos contractuales.

  85. “We are very pleased of often the role our practitioners participate in in helping local foodstuff banks and recognise this increased strain likely to be added to these benevolent organizations by simply the impact of coronavirus, ” they said in the joint statement.

  86. “We accepted with our game department the fact that he’s a very talented football gambler, ” added Sauer. “He has a great technique, can read a online game which is used to ball possession soccer.

  87. A good postcard theme has also recently been provided via club channels, for you to be printed out out and even posted through letterboxes to guide the elderly and prone.

  88. Creo sinceramente que la calidad de una marca no se mide solo por el buen funcionamiento de sus electrodomésticos sino también por la calidad de asistencia humana cuando te encuentras ante situaciones de tanta impotencia como verte sin nevera ni congelador durante cinco días y la comida poniéndose mala. Ademas , no sirven repuestos a otras empresas , por lo que te ves obligado a llamarles a ellos para que te vengan a casa a atracar. Deja de funcionar y viene el técnico y dice que es porque el enchufe está mal y por eso no conectan bien las dos fases (?). De esto hace 12 días y en el servicio técnico no hay forma de hablar con ellos. Posterior a la reparación de la frigorífico, tendrá una garantía de TRES MESES.

  89. Epígrafe 44.1.- Comercio al por menor de pan, pastelería, confitería y similares y de leche y productos lácteos. Epígrafe 44. .- Comercio al por menor de masas fritas, con sin coberturas rellenos, patatas fritas, productos de aperitivo, frutos secos, golosinas, preparados de chocolate y bebidas refrescantes. Epígrafe 4 .1.- Comercio al por menor de labores de tabaco y de todas clases y formas en Expendedurías Generales, Especiales e Interiores. Epígrafe 4 .2.- Comercio al por menor de labores de tabaco de todas clases y formas en extensiones transitorias de Expendedurías Generales. Epígrafe 4 .3.- Comercio al por menor de labores de tabaco de todas clases y formas en Expendedurías de Carácter Complementario.

  90. La profesionalidad del servicio técnico Bosch le garantiza el óptimo tratamiento de su electrodoméstico, así como el uso del mismo. Gracias a los más de 15 centros de Asistencia técnica Bosch de que disponemos en Barcelona, Provincia y Girona le desplazamos un técnico a su domicilio en el mismo día de su llamada. Si Ud. tiene una avería en uno de los electrodomésticos Bosch le enviamos en un plazo de 4 a 8 h de su aviso un técnico Bosch para detectar la posible avería de su electrodoméstico y le realizamos un presupuesto previo sin compromiso de la reparación, si se acepta nuestros técnico Bosch procederán a reparar. Nuestros técnicos reparan todo tipo de neveras y frigoríficos Fagor en tenerife.

  91. La experiencia de nuestro equipo de técnicos en Llucmajor ofrece el mejor servicio al momento de reparar sus Electrodomesticos Bosch. Si busca profesionales para la reparación de Electrodomesticos Bosch en Llucmajor, comuníquese por medio de nuestro formulario web nuestro teléfono de servicio, y rápidamente un técnico estará en su hogar para reparar la avería de su Electrodomesticos Bosch en el menor tiempo posible y el mejor resultado. Llame a nuestro servicio técnico Electrodomesticos Bosch de atención al instante en el municipio de Llucmajor.

  92. We are a bunch of volunteers and opening a new scheme in our community.
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  93. Con la implantación de la nueva máquina CNC (Computer Numerical Control) de tecnología italiana, buscamos posicionarnos en un segmento de mercado importante para nuestra compañia, y abrir nuevas lineas de negocio que contribuyan a potenciar nuestro crecimiento como empresa. Gran experiencia en el desarrollo de procesos de producción, diseño y fabricación de utillajes con integración de poka yoke, siempre con maquinaria de última generación. le informa que los datos de carácter personal que proporcione rellenando el presente formulario serán tratados por Talleres Robles Hernandez S.L. como responsable de esta web.

  94. Hasta ahora el proceso de mecanizado de este tipo de cigüeñales marinos monoblock tenía una duración aproximada de 190 horas, requiriéndose la realización de los procesos de mecanizado citados en distintas operaciones, las cuales requerían mover la pieza hasta en 11 ocasiones, con el consiguiente incremento logístico, de horas y de costes.

  95. Nuestra empresa de mecanizados tiene los objetivos bien claros: servicio y asesoramiento al cliente, calidad y eficiencia en la producción y rápidos tiempos de envío. Nuestras máquinas diseñadas sólo y exclusivamente para fabricar piezas por decoletaje solo pueden ser manejadas por profesionales que garanticen que el resultado del trabajo sea de la máxima calidad.

  96. Con una dilatada experiencia en el sector metalúrgico hemos conseguido realizar unas entregas en los mecanizados de piezas referente en nuestro sector. Este nuevo diseño comprende la utilización de piezas comunes que pueden ser utilizados en varios modelos, un avance que ayuda a mantener bajos los costes y a mejorar los tiempos de producción.

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