How Blogging Can Help You Grow Your Professional Network

 

build a professional networkBoth your blog and your professional network can be extremely valuable in advancing your career or growing your business. There are a lot of great resources available  on the value of  blogging as a marketing tool.  There aren’t many on how blogging can help you build an awesome professional network.  In fact, blogging is a great way to engage your existing network and make new contacts. . Below are seven best practices to use blogging as a networking strategy.

 

Offer Value

 

One of the core principles of effective networking is to first make the effort to be helpful and add value to your contacts before expecting anything in return. Blogging is a great way to deliver valuable content to your network. Writing content that’s of interest to your audience, such as “how-tos” or summarizing research you’ve conducted, is a great way to be helpful. For example, if you’re an expert in sales, you could share your knowledge of various sales tactics. If you’re an expert on the healthcare industry, you could let people know about your current research projects.

 

Display your Expertise

 

People like to have professional relationships with people they respect, admire, and/or see as potentially being valuable to their career or business. Blogging is a great way to display your expertise. Write about topics to impress your network in a non-imposing way. Writing your perspectives and providing analysis will help you to be recognized as an expert.

 

 

 

Show your Character

 

While there’s no perfect substitute for in-person interaction, blogging is a great way to build rapport. When you write in authentic voice, your character shines through.  Doing so can provide a great supplement for people to get to know you better and build rapport. Encourage readers to comment on your blog by posing questions to increase engagement and build rapport.

 

Cast a Wide Net

 

People are always  inclined to share great with their peers and via their social channels. By reaching a wide audience, you increase the chances of people reaching out to you directly. In-person events and meetings can be time consuming – blogging allows you to network in a more time-effective way. In addition, if someone has read your posts, they may feel more inclined to respond and meet with you.

 

Update your Network

 

Updating your network about your accomplishments is a great way to stay in touch and display your value (as discussed above). Blogging helps you report your accomplishments and news without Interpretation from a third party reporter. It’s also less invasive than e-mailing each of your contacts directly.

 

How to Get Started and What to Write about

 

People often tell me that they know how valuable blogging can be for their career and business, but have trouble getting started. I recommend starting small by writing very short blog posts, perhaps even just publishing status updates on Twitter or Facebook. If people regularly ask for advice on how to complete a certain task or for your opinion on topic, you know there’s demand for content on the topic. You can also search Quora to see what kinds of questions within your interests are being asked and commonly followed. Blogging your answer instead of providing a one on one response will also save time. You can also share your perspective and value-added commentary on an article or blog post you’ve read.

 

Promote your Network

 

Promoting your network is a highly effective strategy. If a contact has big news, cover it on your blog. An interview with the person may also be of value to your audience. Offering your network a guest post on your blog would be especially helpful if you have a large and relevant audience to your contact. Linking back to a contact’s blog or website when contextual to a post you’re publishing, is a small but still nice way to promote your network.

 

Bio: Mike Fishbein is the author of the book “Business Networking: How to Build an Awesome Professional Network” and an entrepreneur in New York City. You can connect with him at www.twitter.com/mfishbein.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog

29 COMMENTS

  1. 745036 24056Hi my loved 1! I wish to say that this post is wonderful, wonderful written and come with almost all important infos. I would like to see far more posts like this . 441957

  2. 240912 375452Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something enlightening to read? 866985

  3. 655147 632947I discovered your weblog website on google and check just some of your early posts. Proceed to sustain up the exceptional operate. I just extra up your RSS feed to my MSN Details Reader. Seeking forward to reading far more from you in a even though! 515173

  4. 635599 191277magnificent submit, very informative. I ponder why the opposite experts of this sector dont realize this. You ought to proceed your writing. Im certain, youve a great readers base already! 187713

  5. 405290 423087I like the valuable details you provide within your articles. Ill bookmark your weblog and check once more here regularly. Im quite certain I will learn lots of new stuff correct here! Best of luck for the next! 723655

  6. 964152 652895Hiya! Fantastic weblog! I happen to be a everyday visitor to your site (somewhat a lot more like addict ) of this website. Just wanted to say I appreciate your blogs and am looking forward for far more! 434541

  7. 145307 848970Exceptional blog here! Also your site loads up really fast! What host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as rapidly as yours lol xrumer 975231

  8. 34582 735236My California Weight Loss diet invariably is an cost effective and versatile staying on your diet tv show created for individuals who locate themselves preparing to drop extra pounds and furthermore ultimately keep a much healthier habits. la weight loss 296859

LEAVE A REPLY

Please enter your comment!
Please enter your name here