Startup Stories: Changing the World One Cup of Water at a Time

Startup Stories: Changing the World One Cup of Water at a Time
CEO and Founder of GRAYL- Makers of the Water Filtration Cup

Tell us about your product or service.
GRAYL, Inc. is a woman owned, Seattle-based startup founded in 2012. We make innovative, beautifully designed products that contribute to a healthy lifestyle and clean environment.

GRAYL’s water filtration cup filters water fast, easy and on the go – simply Fill, Press, Drink. GRAYL’s G3+ Filter is designed for everyday use and is effective against bacteria (99.99%). chemicals, flavor and odor. The G3+ Purifier is designed for international and outdoor adventures, removing 99.999% bacteria, viruses and cysts plus chemicals, flavor and odor. GRAYL gives you one less thing to worry about.

GRAYL’s breakthrough, patent pending innovation works like a coffee-press. Fill the outer cup, press down, and water flows through the G3+ filter into the clean inner cup. Drink immediately, share with friends, or seal the lid and toss it in your computer bag.

GRAYL is constructed of 18/8 stainless steel and silicone. We also designed an incredible lid for a one-of-a-kind drinking experience. It’s safe to say you’ve never drank out of anything like it.

What inspired you to launch your business?
I was inspired by own search for great drinking water away from home – in my car, in the airport, at the office. I’m sensitive to the taste of chlorine and metals in the water, but I’ve never liked those giant pitchers. I used refillable plastic bottles until reading more about BPA and chemical leaching and bottled water isn’t a sustainable answer. So I decided to create something better.

I took design inspiration from my home coffee press. I worked with my co-founder and a brilliant industrial designer for over 15 months on the design! Now we’ve created a stylish filtration system that can be used every day, whether filtering creek water on the trail or tap water at the office. I can’t wait to share it with the world!

What problem does your business or organization solve?
GRAYL solves multiple challenges drastically affected the health of humans and our environment. GRAYL’s filtration process creates healthy water. GRAYL’s filter is good for 300 uses, or in perspective replaces 300 plastic water bottles that pollute the earth.

Many people now own reusable water bottles, and many have moved away from plastics to stainless bottles. But if you still have bad water, you aren’t going to fill your reusable stainless bottle. GRAYL is a stainless solution that also filters. There is no product on the market like it.

What has been your biggest challenge and how are you working to overcome it?
Distance. Team GRAYL is a cast of dedicated, talented people – I’m amazed every day at their passion and skill. But we all live in different cities and most have other jobs working on GRAYL at night and the weekends. I live on Camano Island north of Seattle. My co-founder, Travis, in Spokane, WA and we have key people in Seattle, Eastern Washington, Arizona, Los Angeles and Idaho. So we use a variety of web tools to collaborate – Google Hangouts, Dropbox, BaseCamp, etc. After launch, we’re going to bring the team together in Seattle. But being able to draw upon phenomenal people, where they are, for part of their work week was absolutely crucial to GRAYL’s birth.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
We just started following Project Eve on Twitter and it has quickly become one of our favorite resources! We love the articles and the platform it focuses on- women reinventing their lives and going for what they want most.

Give us an insider tip that relates to your industry.
Anyone who is trying to make the world a better place by providing clean, safe water, and by providing a solution to our plastic pollution crises should be applauded. We want everyone to keep thinking out of the box to solve these world concerns.

Company: GRAYL


Follow my organization on social media here:
Find GRAYL on: Instagram | Pinterest | LinkedIn | Tumblr | Google+

Inspired Yet? Need More Startup Stories? Try These:

Startup Stories: Enyo Jewelry

Startup Stories: A Journey to Professional Organizing

Startup Stories: Because Together We Can

Startup Stories: Working Mothers Revolution

Project Eve is compiling the largest archive of female founders’ startup stories in the world to motivate women to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities.  Please share your Startup Story today. All published content will be syndicated to over 300,000 friends, fans and followers. Project Eve welcomes submissions of original or republished content, stories. For more information, please refer to our Content Submissions Guidelines.


  1. Thanks for your post. Another point is that being a photographer entails not only difficulty in catching award-winning photographs but additionally hardships in acquiring the best dslr camera suited to your requirements and most especially challenges in maintaining the grade of your camera. That is very correct and clear for those professional photographers that are into capturing a nature’s eye-catching scenes – the mountains, the particular forests, the particular wild or maybe the seas. Visiting these daring places absolutely requires a photographic camera that can live up to the wild’s severe setting.

  2. I have to point out my affection for your kindness supporting men who have the need for guidance on your subject. Your special commitment to passing the message along came to be rather insightful and has surely made men and women much like me to achieve their goals. This warm and helpful useful information denotes much a person like me and much more to my office workers. Thank you; from everyone of us.

  3. I like the valuable info you supply for your articles. I’ll bookmark your weblog and test once more here regularly. I’m slightly sure I will be informed many new stuff right here! Good luck for the next!

  4. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove people from that service? Cheers!

  5. A lot of thanks for each of your labor on this blog. My niece loves working on internet research and it’s really simple to grasp why. Most people notice all about the lively method you make very important strategies by means of your blog and in addition invigorate participation from some others on that theme plus our favorite princess is truly starting to learn a great deal. Take pleasure in the remaining portion of the new year. You’re performing a splendid job.

  6. It’s a pity you don’t have a donate button! I’d certainly donate to this outstanding blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this site with my Facebook group. Chat soon!

  7. Thanks for your post. I would like to opinion that the very first thing you will need to conduct is to see if you really need fixing credit. To do that you will need to get your hands on a duplicate of your credit score. That should really not be difficult, considering that the government mandates that you are allowed to receive one absolutely free copy of your real credit report every year. You just have to consult the right persons. You can either check out the website for that Federal Trade Commission or contact one of the main credit agencies directly.

  8. Thanks for your marvelous posting! I really enjoyed reading it, you could be a great author.I will make sure to bookmark your blog and may come back down the road. I want to encourage one to continue your great work, have a nice weekend!

  9. Greetings from Ohio! I’m bored to tears at work so I decided to browse your website on my iphone during lunch break. I love the info you present here and can’t wait to take a look when I get home. I’m amazed at how fast your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, excellent blog!

  10. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your webpage? My blog is in the very same area of interest as yours and my users would truly benefit from some of the information you present here. Please let me know if this okay with you. Cheers!

  11. Thanks a ton for your post. I would like to write my opinion that the cost of car insurance differs a lot from one insurance plan to another, since there are so many different facets which give rise to the overall cost. For instance, the make and model of the car will have a huge bearing on the fee. A reliable aged family auto will have an inexpensive premium than the usual flashy racecar.

  12. Good web site! I really love how it is simple on my eyes and the data are well written. I am wondering how I could be notified when a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a nice day!

  13. Thanks for giving your ideas. I would also like to convey that video games have been actually evolving. Better technology and enhancements have served create authentic and enjoyable games. Most of these entertainment games were not that sensible when the actual concept was being attempted. Just like other designs of technological innovation, video games too have had to advance by many many years. This itself is testimony towards fast growth of video games.

  14. Appreciating the persistence you put into your site and in depth information you provide. It’s awesome to come across a blog every once in a while that isn’t the same out of date rehashed information. Great read! I’ve saved your site and I’m adding your RSS feeds to my Google account.

  15. Hey! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Kudos!

  16. When I originally left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I recieve 4 emails with the exact same comment. Is there a means you are able to remove me from that service? Many thanks!

  17. I have seen lots of useful things on your site about pcs. However, I’ve got the view that laptops are still not nearly powerful adequately to be a good selection if you frequently do jobs that require many power, just like video enhancing. But for website surfing, microsoft word processing, and the majority of other common computer work they are all right, provided you never mind the screen size. Appreciate sharing your ideas.

  18. Great – I should definitely pronounce, impressed with your web site. I had no trouble navigating through all the tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your client to communicate. Nice task..

  19. Hey there! This is my 1st comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading through your posts. Can you suggest any other blogs/websites/forums that deal with the same topics? Appreciate it!

  20. An attention-grabbing dialogue is worth comment. I believe that you must write more on this topic, it won’t be a taboo topic but usually people are not sufficient to talk on such topics. To the next. Cheers


Please enter your comment!
Please enter your name here