Write Your Way to Branding Success

No one becomes an expert overnight.

Well, anyone can claim to be an “expert” but their ruse is quickly uncovered when it becomes obvious they don’t know what they’re talking about.

Perhaps Abraham Lincoln said it best:

“You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time”

Becoming an expert, in any field, takes time. But it also takes a plan. Rarely does anyone stumble upon the title “expert” without some kind of strategy. Regardless of where you are in your professional life, the following ideas can help you create your own personal branding pathway that leads directly to expert status.

Write Interesting and Engaging Content

Anyone can be a writer. It’s not that hard.

Sure, it’s challenging but anyone with a blog can churn out content. No need for an editor or even credible data (otherwise known as fake news). There are no rules on the internet for publishing nonsense. The only thing you can do is create interesting, engaging and credible content that shows you know what you’re talking about.

Courtney Carver, the founder of Be More with Less, is a self-described minimalist. In her post, How to End the Endless Game of Catching Up, Courtney describes the F.O.M.O. (fear of missing out):

“You want to read every email, blog post, tweet, and Facebook update so you don’t miss anything. Maybe F.O.M.O. is why you watch the news, catch up on gossip and have TV marathons.”

She then describes how to break free from this endless loop. She explains the problem and offers solutions, which is obviously valuable information for her readers. Creating this kind of content is worth much more than ranting about a stressful issue or reviewing a new product. It’s solving your reader’s problems which builds your credibility.

Publish an eBook with a Unique Twist

Anyone can self-publish an eBook. It’s easy and a million writers want to be the next unknown scribe to make it big.

And a lot of it is rehashed content that isn’t that exciting. Here’s an example of what’s popular on Kindle’s Business & Money section:

How to build a business when you’re an “underdog” is cool but has been covered a million times. There isn’t anything special or unique about credit repair. And another list book of success tips isn’t a hot topic either.

But if we look at Business & Money’s bestseller list, the options get much more interesting. Here’s Michael Lewis’s Boomerang (love the title!). It’s about the impact of cheap credit on the United States and injects an interesting twist on a somewhat boring subject.

There are a billion books about money, business, health, fitness, technology and education. So make yours different enough that it cements your brand as new, different and important.

Create an Online Course to Showcase Your Knowledge

People love to follow those that found success doing exactly what they want to do. This simple premise is the basis of every spokesperson in the world. Think of the millions of programs that have been sold because consumers saw someone lose weight using Weight Watchers and wanted to copy that success.

Everyone wants the easiest path to their goals and avoid the most common mistakes that lead to failure. And that’s where you come in. Creating an online course that explains your success, or any aspect of your success, is one of the top ways to cement your brand’s expertise.

Sally Hendrick is the perfect example. Sally started out as an actuary but shifted towards coaching and created a course called Make Facebook Your ATM on Kajabi:

“Through her coaching business, she discovered the power of Facebook marketing. She didn’t think anything of it at first. Then one day, she realized that people were making money teaching people how to do what she did every single day.”

Some may believe that creating an online course is difficult and technically challenging. Try a platform like Kajabi, which is an all in one content delivery system, payment, and marketing platform. The idea is to build your brand and expertise, not devote all your time to managing and marketing your online course.

It Won’t Happen Overnight, But It Will Happen

Becoming an expert and building a strong personal brand will never happen overnight. It takes time, effort and a plan. But it will never happen unless you start now.

This is a long-game strategy. Map out where you want to be in five years and start making steps towards that goal. This isn’t going to happen just because you’re good at your job. You have to make this happen.

And there’s not going to be a better time than today.

91 COMMENTS

  1. I’m impressed, I have to admit. Genuinely rarely should i encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail about the head. Your idea is outstanding; the problem is an element that insufficient persons are speaking intelligently about. I am delighted we came across this during my look for something with this.

  2. I was just searching for this information for a while. After 6 hours of continuous Googleing, finally I got it in your website. I wonder what’s the lack of Google strategy that don’t rank this type of informative sites in top of the list. Generally the top web sites are full of garbage.

  3. I really enjoy reading through on this internet site, it contains wonderful blog posts. “He who sees the truth, let him proclaim it, without asking who is for it or who is against it.” by Henry George.

  4. Hi there, I found your website via Google while looking for a related topic, your site came up, it looks great. I have bookmarked it in my google bookmarks.

  5. You can definitely see your enthusiasm within the work you write. The arena hopes for even more passionate writers such as you who aren’t afraid to say how they believe. All the time go after your heart. “We may pass violets looking for roses. We may pass contentment looking for victory.” by Bern Williams.

  6. Aw, this was a really nice post. In concept I want to put in writing like this additionally – taking time and precise effort to make an excellent article… but what can I say… I procrastinate alot and not at all appear to get something done.

  7. My spouse and I stumbled over here from a different website and thought I may as well check things out. I like what I see so i am just following you. Look forward to looking into your web page again.

  8. I like what you guys are up too. Such intelligent work and reporting! Keep up the superb works guys I¦ve incorporated you guys to my blogroll. I think it’ll improve the value of my site :)

  9. Thanks for sharing excellent informations. Your website is so cool. I am impressed by the details that you?¦ve on this blog. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my pal, ROCK! I found just the info I already searched everywhere and simply couldn’t come across. What a great website.

  10. I?¦ve read some good stuff here. Definitely worth bookmarking for revisiting. I surprise how so much attempt you place to make the sort of fantastic informative web site.

  11. Aw, this was a really nice post. In concept I wish to put in writing like this moreover – taking time and precise effort to make an excellent article… however what can I say… I procrastinate alot and on no account seem to get one thing done.

  12. Nice read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thank you for lunch! “A human being has a natural desire to have more of a good thing than he needs.” by Mark Twain.

  13. Today, while I was at work, my sister stole my iPad and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is totally off topic but I had to share it with someone!

  14. Wow, superb blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is magnificent, as well as the content!

  15. Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

  16. I keep listening to the rumor speak about getting boundless online grant applications so I have been looking around for the finest site to get one. Could you advise me please, where could i acquire some?

  17. Wow, amazing weblog format! How lengthy have you ever been running a blog for? you made blogging glance easy. The total look of your site is excellent, let alone the content material!

  18. Hey very cool blog!! Man .. Beautiful .. Amazing .. I will bookmark your web site and take the feeds also…I’m happy to find so many useful info here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .

  19. Howdy I am so thrilled I found your web site, I really found you by accident, while I was looking on Google for something else, Anyways I am here now and would just like to say thank you for a fantastic post and a all round interesting blog (I also love the theme/design), I don’t have time to go through it all at the minute but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the great job.

  20. hey there and thank you for your info – I have definitely picked up something new from right here. I did however expertise some technical issues using this web site, as I experienced to reload the web site a lot of times previous to I could get it to load correctly. I had been wondering if your hosting is OK? Not that I’m complaining, but sluggish loading instances times will very frequently affect your placement in google and could damage your high quality score if advertising and marketing with Adwords. Anyway I am adding this RSS to my e-mail and can look out for much more of your respective intriguing content. Ensure that you update this again very soon..

  21. Hi, Neat post. There is a problem with your website in internet explorer, would check this… IE still is the market leader and a large portion of people will miss your excellent writing due to this problem.

  22. You could certainly see your enthusiasm in the work you write. The world hopes for even more passionate writers like you who aren’t afraid to say how they believe. Always follow your heart.

  23. It’s really a great and useful piece of information. I’m satisfied that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.

  24. A lot of of whatever you articulate is astonishingly appropriate and that makes me wonder the reason why I hadn’t looked at this in this light before. This particular article really did switch the light on for me as far as this particular subject matter goes. But there is actually 1 position I am not too cozy with so whilst I make an effort to reconcile that with the main theme of your issue, permit me observe exactly what all the rest of your readers have to say.Nicely done.

  25. Good day! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept chatting about this. I will forward this article to him. Fairly certain he will have a good read. Many thanks for sharing!

  26. We are a gaggle of volunteers and starting a new scheme in our community. Your web site offered us with helpful info to paintings on. You have done an impressive task and our entire neighborhood will probably be thankful to you.

  27. Thank you for another fantastic post. Where else could anybody get that type of information in such an ideal way of writing? I’ve a presentation next week, and I’m on the look for such info.

LEAVE A REPLY

Please enter your comment!
Please enter your name here